网络日志

各种形式在线广告的增长率预测

原文《Pay-Per-Call Cranks Up》，几天之后该文章就归档，只对收费订阅的用户开放了。所以记录下来。 美国在线广告支出的增长，按照广告形式，2004-2009 (单位：年增长率) 2004 2005 2006 2007 2008 2009 Rich Media * 32.5% 47.1% 32.2% 23.6% 26.6% 21.8% Paid Search 51.4% 40.4% 24.1% 16.8% 10.9% 10.4% Classified 40.3% 26.3% 21.2% 10.7% 16.9% 10.4% E-mail -55.8% 33.7% 21.2% 14.1% 13.5% 10.4% Slotting fees -11.7% 33.7% 21.2% -42.9% 13.5% 10.4% Display ads 19.8% 26.7% 7.7% 10.5% 13.5% 6.8% Sponsorships 6.0% 17.0% 21.2% 14.1% 5.4% 1.9% Referrals 164.9% 33.7% 21.2% 14.1% -14.9% -26.4% Total 32.5% 33.7% 21.2% 14.1% 13.5% 10.4% *: as of 2004, the rich media category include interstitials 具体的百分比数字可能不重要，但总的趋势是，在线广告的增长速度在放缓，同时，Rich media未来几年的增长值得关注。 关于rich media，还有一篇也涉及到趋势，从技术到创意： Rich media vendors, once firmly rooted in technology, are morphing themselves into creative services organizations. The trend is driven by the standardization of rich media formats and an eagerness on the part of agencies to outsource production of ever more intricate online display campaigns.