Presentation by Luyan group
What is new media?
鲁 岩
content
What is new media
Tools on net
Weblog(blog)
Blog in China
When we talk about new media, we may first think about internet. Maybe most of my classmates can’t live without internet. But I still remember the days I was sitting in front of the television all my weekend. And that was only several years before. As technology stepped into a new century, people’s habit of communication has changed a lot. And that’s all because of the new media’s naissance.
Some momet in media history of the USA
1945 : people gathered around radios for the immediate news, and stayed with the radio to hear more about their fallen leader and about the man who took his place.
1963 :The immediate news of Kennedy’s death came for most via television.
September 11, 2001 :911 attack news was being produced by regular people who had something to say and show, and not solely by the “official” news organizations that had traditionally decided how the first draft of history would look.
You may get a impression of how powerful the new media is in every period from above .
Xiong chengyu :
new media is a relative concept.
Sorts of media
One-to-many :
books, newspapers, radio, TV
one-to-one :
letters, telegraph, telephone
many-to-many & few-to-few:
Internet
“We were witnessing—and
in many cases were part of—
the future of news.”
Dan Gillmor
Information technology would lead to :
mass customization
disintermediation (elimination of middlemen)
media convergence
Tools
mail lists
Forums
Weblogs
Wiki
Sms
mobile-connected cameras
peer-to-peer
Rss
Weblog(blog)
news media 3.0 :blog(we media)
news media 1.0 :traditional media
news media 2.0:new media
what is weblog?
an online journal comprised of links and postings in reverse chronological order, meaning the most recent posting appears at the top of the page.
“post-centric”—the posting is the key unit—rather than “page-centric,” as with more traditional web sites.
typically link to other web sites and blog postings, and many allow readers to comment on the original post, thereby allowing audience discussions.
topics
a running commentary on current events in a specific arena
a series of personal musings
a political reporting and commentary
a pointers to other people’s work or products
a constantly updated “what’s new” by a domain expert
an “extremely democratic form of journalism”
Reasons:
The weblog comes out of the gift economy
the weblog is the domain of amateurs and professionals are the ones being welcomed to it.
barriers to entry are low: a computer, a Net connection, and a software program gets you there.
chronicle
April 1st,1997: Dave winer
“scripting news”
may 1998:
peter merholz :‘peterme.com’
‘Drudgereport’ :a scandal
1999 :
peter merholz use the name ‘blog’ for short
a lasting dispute about who is the father of blog
‘blogger’
2001: 911 attack
Blog in China
Fang xingdong
‘blogchina’
Muzimei
data
3 million blogs
12’500 articles /h
the user:
men>women,
age 27 in average
mostly graduated from IT and education.
Impact in China: can you forecast ?
Tools are only tools.
Thanks.
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