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Last century, machines proved they could replace human muscle. This century, technologies are proving they can outperform human left brains - they can execute sequential, reductive, computational work better, faster, and more accurately than even those with the highest IQs. (Just ask chess grandmaster Garry Kasparov.)

Consider jobs in financial services. Stockbrokers who merely execute transactions are history. Online trading services and market makers do such work far more efficiently. The brokers who survived have morphed from routine order-takers to less easily replicated advisers, who can understand a client‘s broader financial objectives and even the client‘s emotions and dreams.

Or take lawyers. Dozens of inexpensive information and advice services are reshaping law practice. At CompleteCase.com, you can get an uncontested divorce for $249, less than a 10th of the cost of a divorce lawyer. Meanwhile, the Web is cracking the information monopoly that has long been the source of many lawyers‘ high incomes and professional mystique. Go to USlegalforms.com and you can download - for the price of two movie tickets - fill-in-the-blank wills, contracts, and articles of incorporation that used to reside exclusively on lawyers‘ hard drives. Instead of hiring a lawyer for 10 hours to craft a contract, consumers can fill out the form themselves and hire a lawyer for one hour to look it over. Consequently, legal abilities that can‘t be digitized - convincing a jury or understanding the subtleties of a negotiation - become more valuable.

Even computer programmers may feel the pinch. "In the old days," legendary computer scientist Vernor Vinge has said, "anybody with even routine skills could get a job as a programmer. That isn‘t true anymore. The routine functions are increasingly being turned over to machines." The result: As the scut work gets offloaded, engineers will have to master different aptitudes, relying more on creativity than competence.

Any job that can be reduced to a set of rules is at risk. If a $500-a-month accountant in India doesn‘t swipe your accounting job, TurboTax will. Now that computers can emulate left-hemisphere skills, we‘ll have to rely ever more on our right hemispheres.

Abundance

Our left brains have made us rich. Powered by armies of Drucker‘s knowledge workers, the information economy has produced a standard of living that would have been unfathomable in our grandparents‘ youth. Their lives were defined by scarcity. Ours are shaped by abundance. Want evidence? Spend five minutes at Best Buy. Or look in your garage. Owning a car used to be a grand American aspiration. Today, there are more automobiles in the US than there are licensed drivers - which means that, on average, everybody who can drive has a car of their own. And if your garage is also piled with excess consumer goods, you‘re not alone. Self-storage - a business devoted to housing our extra crap - is now a $17 billion annual industry in the US, nearly double Hollywood‘s yearly box office take.

But abundance has produced an ironic result. The Information Age has unleashed a prosperity that in turn places a premium on less rational sensibilities - beauty, spirituality, emotion. For companies and entrepreneurs, it‘s no longer enough to create a product, a service, or an experience that‘s reasonably priced and adequately functional. In an age of abundance, consumers demand something more. Check out your bathroom. If you‘re like a few million Americans, you‘ve got a Michael Graves toilet brush or a Karim Rashid trash can that you bought at Target. Try explaining a designer garbage pail to the left side of your brain! Or consider illumination. Electric lighting was rare a century ago, but now it‘s commonplace. Yet in the US, candles are a $2 billion a year business - for reasons that stretch beyond the logical need for luminosity to a prosperous country‘s more inchoate desire for pleasure and transcendence.

Liberated by this prosperity but not fulfilled by it, more people are searching for meaning. From the mainstream embrace of such once-exotic practices as yoga and meditation to the rise of spirituality in the workplace to the influence of evangelism in pop culture and politics, the quest for meaning and purpose has become an integral part of everyday life. And that will only intensify as the first children of abundance, the baby boomers, realize that they have more of their lives behind them than ahead. In both business and personal life, now that our left-brain needs have largely been sated, our right-brain yearnings will demand to be fed.

As the forces of Asia, automation, and abundance strengthen and accelerate, the curtain is rising on a new era, the Conceptual Age. If the Industrial Age was built on people‘s backs, and the Information Age on people‘s left hemispheres, the Conceptual Age is being built on people‘s right hemispheres. We‘ve progressed from a society of farmers to a society of factory workers to a society of knowledge workers. And now we‘re progressing yet again - to a society of creators and empathizers, pattern recognizers, and meaning makers.

But let me be clear: The future is not some Manichaean landscape in which individuals are either left-brained and extinct or right-brained and ecstatic - a land in which millionaire yoga instructors drive BMWs and programmers scrub counters at Chick-fil-A. Logical, linear, analytic thinking remains indispensable. But it‘s no longer enough.

To flourish in this age, we‘ll need to supplement our well-developed high tech abilities with aptitudes that are "high concept" and "high touch." High concept involves the ability to create artistic and emotional beauty, to detect patterns and opportunities, to craft a satisfying narrative, and to come up with inventions the world didn‘t know it was missing. High touch involves the capacity to empathize, to understand the subtleties of human interaction, to find joy in one‘s self and to elicit it in others, and to stretch beyond the quotidian in pursuit of purpose and meaning.

Developing these high concept, high touch abilities won‘t be easy for everyone. For some, the prospect seems unattainable. Fear not (or at least fear less). The sorts of abilities that now matter most are fundamentally human attributes. After all, back on the savannah, our caveperson ancestors weren‘t plugging numbers into spreadsheets or debugging code. But they were telling stories, demonstrating empathy, and designing innovations. These abilities have always been part of what it means to be human. It‘s just that after a few generations in the Information Age, many of our high concept, high touch muscles have atrophied. The challenge is to work them back into shape.

Want to get ahead today? Forget what your parents told you. Instead, do something foreigners can‘t do cheaper. Something computers can‘t do faster. And something that fills one of the nonmaterial, transcendent desires of an abundant age. In other words, go right, young man and woman, go right.

Adapted from A Whole New Mind: Moving from the Information Age to the Conceptual Age, copyright ? by Daniel H. Pink, to be published in March by Riverhead Books. Printed with permission of the publisher.
Contributing editor Daniel H. Pink ([e-mail]) wrote a