Have you ever had to give a speech? Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack! Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 % of a typical audience want the speaker to succeed. Yet according to the Book of Lists, speaking in public is one of our greatest fears. Much of this anxiety is due to a lack of confidence in writing and preparing a speech rather than in the delivery. Giving a presentation can be a great way to build your Business, influence public opinion or share information with AFSA members. It is an excellent way to stand out from the crowd and make a real difference in people's lives. What are the secrets of writing a powerful and persuasive speech for any occasion? Here are 10 tips for turning a good speech into a great one! 1. Have a plan and set some objectives & outcomes. 2. Have a formal structure - beginning, middle and end. 3. Avoid having too much content. 4. Define who your audience is and use the most appropriate communication channels to reach them. 5. Research your speech using a range of sources. 6. Use personal stories, examples and metaphors to make intangible concepts tangible. 7. Have a strong opening and closing. 8. Add value and extra detail through a handout. 9. Use short words and plain English The short words are always the best words. Avoid jargon. Use active words instead of passive. This has far more impact in the minds of your listeners.
10. Evaluate and review on a regular basis. There's nothing more powerful than to hear back a speech you've written. If you are writing a speech for someone else always try and hear the speech or at least get some feedback. Recording and listening back to a presentation is the fastest way to improve your skills. Thomas Murrell MBA CSP is an international Business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com. |
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来自: ylkmz > 《演讲、谈判与辩论》