50 Ways to use Social MediaJeremiah Owyang has another good post: 50 Ways to use Social Media, listed by Objective 1) 倾听 Listening: Gleaning market and customer insight and intelligence 2) 交谈 Talking: Engaging in a two way discussion to get your message out (and get messages in) 3) 激励 Energizing: Letting your customers tell your prospects on your behalf (viral, word of mouth) 4) 支持 Supporting: Getting your customers to self-support each other 5) 拥抱 Embracing: Building better products and services through collaboration with clients Strategy, Training, and Planning It's an interesting list of how to social networking and 2.0 technology to better understand users, customers Another good list is from Chris Brogan: 50 Ways Marketers Can use Social Media to Improve Their Marketing It seems a shame that so many libraries don't engage in enough active listening to their markets of users. The annual (or worse every 5 year) survey just isn't enough anymore, if it ever was. Stephen |
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