常常抄些欧美的创意广告跟大家分享,这一则是我觉得最近最给力的呢。汰渍洗衣液的广告,广告词是:“Don’t let your colours mix.(千万别混色)”。为什么不能混呢?看了下面这几张图就知道啦(点击看大图,图片来源ibelieveinadv):
谈判篇:
家人篇:
少女篇:
“Don’t let your colours mix.”
Advertising Agency: Vitruvio Leo Burnett, Madrid, Spain Executive Creative Director: Rafa Anton Creative Director / Copywriter: Francisco Cassis Art Director: Sergio Lobo