Ebay：中国电子商务市场无利可图 Ebay reinvents its China business

Ebay has reinvented its China business by helping local companies sell to consumers overseas, according to the head of the online retailer’s operations in Asia.	在线零售商Ebay亚洲业务负责人Jay Lee表示，Ebay已重塑在华业务模式，以帮助当地企业把产品销往海外。
Jay Lee told the Financial Times that cut-throat competition from local rivals, including Taobao, and entry barriers for foreign companies made China’s domestic e-commerce sector an unrewarding market for Ebay.	Jay Lee对英国《金融时报》表示，鉴于来自淘宝(Taobao)等本土对手的激烈竞争以及外国公司面对的进入壁垒，对于Ebay来说，中国国内电子商务行业已成为一个无利可图的市场。
It drastically reduced its operations in China in December 2006 by handing Eachnet, its local consumer site, to a joint venture with Tom.com.	2006年12月，Ebay将旗下的本地购物网站易趣网(Eachnet)并入与Tom在线(Tom.com)的合资公司，从而大大缩减了在华业务。
“Things are still structurally very difficult in China because nobody makes money,” said Mr Lee. “China is more difficult than all other markets because there are strong local players and the internet landscape is not entirely open to foreigners.	“中国市场从结构上说很艰难，因为没人能赚到钱，”Jay Lee说。“在中国开展业务比其它任何市场都更为艰难，因为中国的本土企业十分强大，而且互联网行业并未对外国公司完全开放。”
“You could compare it to the invisible trade barriers to foreign carmakers in [Japan] in the 1970s, but it is more than that. There are also political reasons [for China] to keep the internet under control.” He said investor enthusiasm for Chinese internet companies had led to a fight for growth, regardless of profitability, between e-commerce groups.	“你可以把这种状况与上世纪70年代外国汽车制造商（在日本）遭遇的无形贸易障碍相比，但中国的情况更糟糕。（中国）希望把互联网置于控制之下，也有政治上的原因。”他表示，投资者对中国互联网企业的热情，导致电子商务企业之间为了增长而激烈竞争，根本不顾盈利如何。
He added: “Over the past year it has been a free-for-all for funding, which has made the need for economically rational behaviour disappear. That is not a market we have to be in.”	他补充说：“过去的一年，（电子商务行业）为了融资展开了一场混战，让人觉得理性的经济行为已全无必要。这不是我们必须攻占的一个市场。”
Mr Lee’s remarks come after Google decided partially to pull out of China last year and as Facebook ponders a strategy for entering the country.	Jay Lee发表这番评论之前，谷歌(Google)去年决定部分撤出中国，而Facebook则在考虑进入中国的战略。