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Business Through Hollywood's Lens By Kiah Haslett For Hollywood, the world of business can be a vehicle for many kinds of stories, from morality tales to conspiracy theories to David-and-Goliath fables. Celluloid heroes and villains illustrate the best and worst of human nature and in the process, tell us a little something about greed, management, even capitalism itself. With that in mind, Bloomberg Businessweek asked deans at the top 30 U.S. business schoolsto name their favorite movies with a business theme or lesson and to explain their choices. For anyone contemplating business school, or currently enrolled in one, these picks serve as a kind of silver-screen curriculum on leadership, ethics, and the exercise of power. The list contains a mix of classic and modern films, documentary and fictional works, comedies and dramas. 对于好莱坞来说，商业世界承载着太多的故事，从道德传闻到阴谋理论再到大卫和歌利亚的传说。赛璐珞时代的英雄与坏蛋演绎了人性最光辉和最歹毒的一面，他们跟我们讲述了一些有关贪婪、管理乃至资本主义本身的故事。 为此，《彭博商业周刊》（Bloomberg Businessweek）请美国30所顶级商学院的院长提名推选他们最喜爱的以商业为主题或从中能学到商业管理的影片并解释其推选的理由。 对于任何正在考虑挑选商学院或已在商学院学习的人来说，这些精选出来的影片可以作为某种关于领导力、伦理和行使权力的银幕课程。这份清单既包含了经典影片，也收录了最新的影片；既包含了纪录片也收录了虚构作品；既包含了喜剧片也收录了剧情片。 1. Moonstruck Year: 1987 Starring: Cher, Nicolas Cage, and Olympia Dukakis Recommended by: Paul Danos, dean of Dartmouth College's Tuck School of Business The character Cosmo Castorini, played by Vincent Gardenia, has the "hard sell" down pat, saying to a naive young couple: "There are three kinds of pipe. There's what you have, which is garbage—and you can see where that's gotten you. There's bronze, which is pretty good, unless something goes wrong. And something always goes wrong. Then there's copper, which is the only pipe I use. It costs money. It costs money because it saves money." 《月色撩人》（Moonstruck），1987年 主演：雪儿（Cher）、尼古拉斯·凯奇（Nicolas Cage）、奥林匹亚·杜卡基斯（Olympia Dukakis） 推荐人：保罗·达诺斯（Paul Danos），达特茅斯学院塔克商学院院长 推荐理由：文森特·加迪尼亚（Vincent Gardenia）饰演的科兹莫·卡斯特罗里尼（Cosmo Castorini）一角有着“超强的推销术”，他对一对新人说：“世上有三种管子。其中一种你们已经有了，这种很差，它出问题了能难倒你；还有一种是青铜色，这种还不错，除非某个东西出了问题；第三种就是我现在用的这种颜色更深的管子。它需要花钱买。它需要花钱买是因为它能省钱。” 2. Something Ventured Year: 2011 Starring: Bill Bowes, Herbert Boyer, and Po Bronson Recommended by: Rich Lyons, dean of the University of California, Berkeley's Haas School of Business I recently saw Something Ventured by our alum, [producer] Paul Holland, which I really liked. It's about the history of the VC industry and Silicon Valley. As a documentary, it did a fine job of communicating what the founding actors of venture capital are really like. One gets the feeling that if this hadn't been captured like this today, it might never have been captured in this first-person way. Also, it's of personal significance since I grew up in the heart of the Silicon Valley. And while my family was not in the venture industry, several of my friends' families were. My early years corresponded 《冒险之事》（Something Ventured），2011年 主演：比尔·鲍斯（Bill Bowes）、赫伯特·博伊尔（Herbert Boyer）、珀·布朗森（Po Bronson） 推荐人：里奇·里昂斯（Rich Lyons），加州大学伯克利分校哈斯（Haas）商学院院长 推荐理由：这部影片讲述了风投业与硅谷的历史。作为一部纪录片，它很好地表达了风险投资到底是怎么回事。 3. Inside Job Year: 2010 Starring: Matt Damon, William Ackman, and Daniel Alpert Recommended by: Judy Olian, dean of the UCLA Anderson School of Management A shocking post-mortem of the most significant global economic crisis in decades, pointing to shared culpability across many financial institutions, government organizations, and business leaders. —Judy Olian
《监守自盗》（Inside Job），2010年 主演：马特·达蒙（Matt Damon）、威廉·阿克曼（William Ackman）、丹尼尔·阿尔珀特（Daniel Alpert） 推荐人：朱蒂·奥利安（Judy Olian），加州大学洛杉矶分校安德森商学院院长 推荐理由：这部影片探讨了2008年金融危机产生的原因——诸多非银行金融机构、政府部门和商业领导者都应对此负责。 4. The Wizard of Oz Year: 1939 Starring: Judy Garland, Frank Morgan, and Ray Bolger Recommended by: James W. Dean Jr., dean of the University of North Carolina's Kenan-Flager Business School This famous classic showcases Industrial Age perfection in the Emerald City. Quote: "Snip, snip here, snip, snip there." It is intriguing that these exact production methods were used only a few years later to build tanks and airplanes for World War II, and in many American industries for decades afterward. Another great link between this film, warfare, and business is the Cowardly Lion's speech on courage, which concludes: "What makes the Hottentot so hot? What puts the 'ape' in apricot? What have they got that I ain't got?" —James W. Dean Jr. 《绿野仙踪》（The Wizard of Oz），1939年 主演：朱蒂·加兰德（Judy Garland）、弗兰克·摩根（Frank Morgan）、雷·博尔格（Ray Bolger） 推荐人：小詹姆士·W·迪安（James W. Dean Jr.），北卡罗来纳大学克南-弗拉格勒（Kenan-Flagler）商学院院长 推荐理由：这部影片与战争和工商业之间一个了不起的联系是胆小的狮子所作的总结：“什么使霍屯督人如此漂亮？什么使‘猿’穿上杏黄色衣服？什么使得他们念叨我还没有拥有什么？” 5. The Social Network Year: 2010 Starring: Jesse Eisenberg, Andrew Garfield, and Justin Timberlake Recommended by: Bob Dammon, dean of Carnegie Mellon University's Tepper School of Business; Judy Olian, dean of the UCLA Anderson School of Management; and James W. Dean Jr., dean of the University of North Carolina's Kenan-Flager Business School A timely look at the inception of Facebook and social media, the story demonstrates both the power and profitability of a great idea, as well as some real-world entrepreneurial challenges. —Bob Dammon A must-see primer on how the millennials think, invent, and connect—and how bumpy the ride can be from rags to riches. —Judy Olian This entertaining movie about the creation of Facebook is based on the book, The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal, by Ben Mezrich. While a box-office hit, the film's accuracy was questioned by industry insiders, including journalist David Fitzpatrick, author of The Facebook Effect, who had access to Facebook's leadership while researching his book. Quote: "You are probably going to be a very successful computer person. But you're going to go through life thinking that girls don't like you because you're a nerd. And I want you to know, from the bottom of my heart, that that won't be true…" —James W. Dean Jr. 《社交网络》（The Social Network），2010年 主演：杰西·艾森伯格（esse Eisenberg）、安德鲁·加菲尔德（Andrew Garfield）、贾斯汀·丁伯莱克（Justin Timberlake） 推荐人：鲍勃·达蒙（Bob Dammon），卡内基梅隆大学泰珀（Tepper）商学院院长；朱蒂·奥利安（Judy Olian），加州大学洛杉矶分校安德森商学院院长；小詹姆士·W·迪安（James W. Dean Jr.），北卡罗来纳大学克南-弗拉格勒（Kenan-Flagler）商学院院长 推荐理由：鲍勃说，该片讲述了一个好创意的力量和盈利能力以及真实世界里一些企业所面临的挑战。 朱蒂说，该片讲述了从赤贫到巨富的历程有多么艰难。 詹姆士说，“你可能会成为一个非常成功的电脑人士，但是你将过上女孩们不喜欢你的生活，因为你是一个书呆子。我想让你知道，打心眼儿里说，那将不会是真的……” 6. The Godfather Year: 1970 Starring: Marlon Brando, Al Pacino, James Caan Recommended by: Paul Danos, dean of Dartmouth College's Tuck School of Business, and Robert F. Bruner, dean of the University of Virginia's Darden School of Business The Michael Corleone character, in ordering execution for a top lieutenant's switching loyalty to another family, says, "Tessio was smarter," indicating that it did not surprise him that Tessio would be the first to switch allegiance to a new leader when the old leader was past his prime. —Paul Danos This routinely ranks among the greatest movies ever made. Any business student could watch it merely for some valuable immersion into an aspect of American culture. But I advocate it to students as a lesson in adherence to personal values. In one of the most famous lines in the film, a character says, "This is business, not personal"—referring to a murder. Should we—can we—ever separate professional life from personal values? No. Business is always personal. —Robert F. Bruner
《教父》（The Godfather），1970年 主演：马龙·白兰度（Marlon Brando）、阿尔·帕西诺（Al Pacino）、詹姆士·卡安（James Caan） 推荐人：保罗·达诺斯（Paul Danos），达特茅斯学院塔克商学院院长；罗伯特·F·布鲁纳（Robert F. Bruner），弗吉尼亚大学达顿（Darden）商学院院长 推荐理由：保罗说，迈克尔·柯里昂（Michael Corleone）一角说“赛西欧更聪明”，这表示当原来的老大已成为过去时赛西欧第一个向新老大表示忠诚并不得令他感到吃惊。 罗伯特说，商学院学生不仅能从该片看到美国文化的一些方面，我建议学生还可将其作为与个人价值有关的课程来看。 7. Wall Street Year: 1987 Starring: Charlie Sheen, Michael Douglas, and Tamara Tunie Recommended by: Bob Dammon, dean of Carnegie Mellon University's Tepper School of Business For me, the story is about acharacter (Charlie Sheen) who is torn between the moral and ethical upbringing he received from his father (Martin Sheen) and the allure of wealth and power as embodied by Gordon Gekko (Michael Douglas). —Bob Dammon 《华尔街》（Wall Street），1987年 主演：查理·辛（Charlie Sheen）、迈克尔·道格拉斯（Michael Douglas）、塔玛拉·突尼（Tamara Tunie） 推荐人：鲍勃·达蒙（Bob Dammon），卡内基梅隆大学泰珀（Tepper）商学院院长 推荐理由：该片讲述了主人公在道德伦理和财富与权力诱惑之间的两难抉择。 8. Up in the Air Year: 2009 Starring: George Clooney, Vera Farmiga, and Anna Kendrick Recommended by: Judy Olian, dean of the UCLA Anderson School of Management Reminds all leaders that organizations—no matter how complex or technologically advanced—are about people, not "things." —Judy Olian 《在云端》（Up in the Air），2009年 主演：乔治·克鲁尼（George Clooney）维拉·法梅加、（Vera Farmiga）、安娜·肯德里克（Anna Kendrick） 推荐人：朱蒂·奥利安（Judy Olian），加州大学洛杉矶分校安德森商学院院长 推荐理由：提醒所有的领导者，不管组织多么复杂或技术先进，人不是“物”。 9. Citizen Kane Year: 1941 Starring: Orson Welles, Joseph Cotten, and Dorothy Comingore Recommended by: Paul Danos, dean of Dartmouth College's Tuck School of Business, and James W. Dean Jr., dean of the University of North Carolina's Kenan-Flager Business School The office party scene has dancing girls and bands and ends with "The Charlie Kane Song," where the new leader is not only lampooned, but CEO Kane himself joins in the chorus and shows a different side of himself to the troops. —Paul Danos This psychological study of the making of a publishing empire is based on the life of William Randolph Hearst, whose overwhelming drive for business success was based on compensating for his abandonment by his parents. Released in 1941, it is still considered one of America's finest films. Quote: "I suppose he had a private sort of greatness, but he kept it to himself." —James W. Dean Jr. 《公民凯恩》（Citizen Kane），1941年 主演：奥逊·威尔斯（Orson Welles）、约瑟夫·科顿（Joseph Cotten）、多乐茜·康明格尔(Dorothy Comingore) 推荐人：保罗·达诺斯（Paul Danos），达特茅斯学院塔克商学院院长；小詹姆士·W·迪安（James W. Dean Jr.），北卡罗来纳大学克南-弗拉格勒（Kenan-Flagler）商学院院长 推荐理由：保罗说，公司聚会一场有舞女、乐队和“查理凯恩之歌”，新领导者不只是奚落，CEO凯恩自己也参与进来向大家展示自己不同的一面。 小詹姆士说，“我认为他有自己的某种崇高，但是他还是自己保留着吧。” 10. Herb and Dorothy Year: 2008 Starring: Herb and Dorothy Vogel Recommended by: Judy Olian, dean of the UCLA Anderson School of Management The beauty of maniacal focus: how a couple of modest means amassed one of the great modern art collections in America. —Judy Olian 《赫伯与多乐茜》（Herb and Dorothy），2008年 主演：赫伯·弗戈尔、多乐茜·弗戈尔（Herb and Dorothy Vogel） 推荐人：朱蒂·奥利安（Judy Olian），加州大学洛杉矶分校安德森商学院院长 推荐理由：癫狂之美的焦点在于：一对谦恭的老夫妇如何以他们特有的方式来建造一座在美国历史上举足轻重的现当代艺术博物馆。 |
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