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来自国外的一组极具创意的公交候车亭广告。这组创意广告在达到宣传产品效果的同时，也给人们带来快乐和笑声。不愧为罕见的优秀户外宣传广告。
It’s been a long time since we had our last post on advertising, so it’s a perfect time to look into the world of bus shelter ads. However, before jumping to the real world examples, let’s talk about it first. Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media.[1] Moreover, some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards.[2] In addition to that [3]: Bus Shelter Ads Are Always On. They work for you 24 Hours a day, 7 days a week. Bus Shelter Advertising Offers Great Visibility. Drivers, pedestrians and bus riders all will see your ads. Bus Shelter Ads Provide Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your ad. Bus Shelter Ads Give Precise Geographic Targeting. If you do business locally and want to target local consumers, there’s no better advertising vehicle. On the other hand, plain bus stop advertising cannot get consumer’s attention effectively because of on To sum up, bus shelters is a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Without further ado, let’s see the 33 best practices of bus stop advertising and share our thoughts afterwards!
Advertising Agency: unknown 2. Guarana Antarctica: Net
Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup 3. Fisch Franke: Filled with Water and Real Fish
Advertising Agency: Publicis, Frankfurt, Germany 4. Le Lait: Milk Carton
Advertising Agency: Nolin BBDO, Canada 5. Fiji Travel – Throw Away Your Clothes
Advertising Agency: TBWAOSLO, Oslo, Norway 6. Real Hip Hop: Black Power
“Black music all the way.” Cannes Lions Outdoor finalist. Advertising Agency: Dentsu, S?o Paulo, Brazil 7.Je*s Jeans – No Need to Bend Anymore
Advertising Agency: Bruketa@Zinic, Zagreb, Croatia 8.Fitness First (International Chain of Health Clubs)
Advertising Agency: N=5, Amsterdam, The Netherlands 9. Wonderbra: I Broke the Glass
Advertising Agency: Publicis Frankfurt, Germany 10. Movie up: Balloons
Advertising Agency: unknown 11. Free Coffee From April 20th till May 3rd
Advertising Agency: Cossette West, Canada 12. Asian Weeks till 24th August
Advertising Agency: DDB Helsinki, Finland 13. McDonald’s: Night
Advertising Agency: DDB Sydney, Australia 14. Norwegian Airline’s New Destinations: The Kilt
Advertising Agency: Volt AB, Stockholm, Sweden 15. Norwegian Airline’s New Destinations: The Sauna
Advertising Agency: Volt AB, Stockholm, Sweden 16. Apple Macbook Air: Swing
By Bruno Taylor 17. Calgary Zoo: Dinosaurs Alive!
“More real. More scary”. Advertising Agency: Trigger, Calgary, Canada 18. Australia Post: Personalize Your Post
Advertising Agency: M&C Saatchi, Melbourne, Australia 19. Coca-Cola Refrigerator Bus Shelter
“Open Happiness.” Real Coke bottles settled to the mock-up cold refrigerator. Advertising Agency: McCann Erickson Istanbul, Turkey 20. Hasbro Cluedo: How Does It Feels To Be Involved..?
“How does it feel to be involved in a crime.” Advertising Agency: DDB, Italy 21. Playstation Bus stop
This bus station in Malaysia features boards with bubble wrap. I would probably miss the bus here! Advertising Agency: unknown 22. Victoria Bug Zoo
This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes. Advertising Agency: Rethink, Vancouver, Canada 23. Osram – Energy Saving Light Bulbs
On 24. Alfa Romeo Helps Other People Sell Their Cars
Within days the poster sites were completely full. Advertising Agency: Duval Guillaume, Antwerp, Belgium 25. Coca-Cola: New Grip Bottle
Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. Advertising Agency: Marcel, Paris, France 26. Livegreen Toronto: Switch
“Hello, have you heard about livegreentoronto.ca?” Advertising Agency: Agency59, Toronto, Canada 27. First Poster That Responds To People Looking At It
“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany 28. Etv: Football World Cup
Bus stop ad promoting local tv channel live coverage of world cup 2006. Advertising Agency: unknown 29. Ecko Clothing: Bluetooth Graffiti
People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone. Advertising School: Design Factory International, Hamburg, Germany 30. 3M Security Glass
Break it and you can take $3 million in cash! The true is, that there were actually on 31. Rubbish Since Monday
Advertising Agency: Colenso BBDO, Auckland 32. Star Wars: Lightsabers
Advertising Agency: enVision, Aarhus, Denmark
Advertising Agency: unknown 33. Quiksilver: Ramp
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