January 2013
For understandable reasons, most people visiting your healthcare facility are already experiencing some level of elevated stress. Being late, or getting lost can quickly increase that stress level. Frustration associated with the visit, regardless of cause, can effectively erode the positive value of critical, and effective, patient experience improvement initiatives ...
Download the PDF linked below to read the full whitepaper:
logicjunctionwhitepaper12-20-14.pdf
Mike Drozda, COO, LogicJunction, Inc.
December 2012
 Starting Wednesday, veterans and their loved ones at the Wilmington VA Medical Center will be greeted with some new technology: a digital way-finding system with a talking avatar.
"Hello. Welcome to the Wilmington, Delaware VA Center. I'm Val. How can I assist you today?" said, um, Val, which stands for Veterans Affairs locator.
The video image of the woman - an actress from Cleveland - appears on 10 4-foot-tall touchscreen kiosks scattered throughout the medical center.
"The point of Val is to provide a personal touch to the interactive touchscreen system," says Mike Drozda, chief operating officer at Logic Junction, the Cleveland-based company that sells the kiosks.
"She greets you and provides you with information on how to use the system," Drozda explains, "and provides you with directions to get from your starting location to your end destination."
It's the fifth hospital the software company is working with, and a nationwide first for the VA system. Logic Junction and an official from one of its main competitors say the trend toward digital way-finding systems is likely to grow in the coming years.
Over the next year alone, nearly $1 billion in federal payments to hospitals will be based in part on patient satisfaction, according to a recent Wall Street Journal report.
Wilmington VA spokesman Charles Quesenberry says the technology isn't meant to replace the human touch.
The kiosks are just another tool, he says, for making easier medical visits that are often stressful enough.
"Being lost is even worse. It just adds to that anxiety and that fear," said Quesenberry. "So this is a system that's very interactive, very easy to use and it helps you get to where you need to be and really reduces that level of stress."
The project cost $232,000, according to Quesenberry.
Wilmington VA officials say Val may also take up work elsewhere. Other VAs around the country have already expressed interest in cloning her.
Article from Newsworks.org, By Zack Seward, Video by Paul Parmalee, WHYY
July 2012
 Interactive software company LogicJunction has announced significantly enhanced capabilities for its hospital wayfinding kiosks. The Wayfinders provide users with step-by-step directions via touch screen display, on printed maps or via email to smart phones. The latest release includes:
*Complete digital signage capabilities to display advertisements and harness additional revenue,
*Unique interactive tools to honor existing donors and attract new donations,
*The option to feature an employee or an avatar to represent your brand and welcome users,
*Multi-lingual interface to assist patients in their native language.
"We've continued to add important new features to benefit hospitals and their patients," said Mike Drodza, general manager of Beachwood, Ohio-based LogicJunction Inc.'s Wayfinding Division. "These enhanced capabilities, when combined with our existing features, provide what we believe to be the most advanced hospital wayfinding systems in the market place."
According to LogicJunction, its Interactive Wayfinding Systems are different from the familiar interactive kiosk, hospital digital signage or standard hospital directory. They include a user-friendly touch screen that displays individualized step-by-step directions, specific to each location. If desired, an interactive avatar or hospital employee's video image can welcome visitors and help them walk through the process.
Because the Wayfinders use a "dynamic" mapping technology, they are also easily re-located if needed. This is an important benefit for rapidly-evolving healthcare campuses, the company said, because the Wayfinders easily accommodate changes to a pathway or structure to keep directions accurate as construction progresses.
http://www./logicjunction-hospital-wayfinding-kiosks-add-complete-digital-signage-capabilities-974
May 2012
The TEDMED conference, held April 10-13, attracted thought leaders in Healthcare, as well as other fields of expertise.
The Cleveland Clinic, one of the conference's major sponsors, included LogicJunction's wayfinding system, which is employed on the Clinic's main campus in Cleveland, OH, in their display space featuring technologies focused on "what the ideal healthcare system of the future will look like".
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