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Onswipe创始人:创业必须持之以恒 第2页

 圆山书柜 2014-04-06
杰森·巴蒂斯特说,创业是一个从无到有的创造过程,就是要把不可能变成可能。因此,创业者必须具备坚定的信念,持之以恒。为了锻炼自己的意志,无论旅行还是生病,他每天都跑五千米,至今已经坚持了4年半。

    4. 你最大的成就是什么?

    大约三个月前,我们在iPad平台超越了Tumblr和WordPress。因此,成为iPad上规模最大的出版平台对我们来说是一个巨大的跨越。但是,我们仍然有很多事情要做。

    5. 你目前经历过的最惨痛的失败是什么?

    早先,我创立的第一批公司中有一家失败了。我学到一个教训:“原来事情并不总是一帆风顺。”那个时候,我对技术产品的了解还不够。我需要回到学校,攻读计算机信息系统专业的学位、而不是商业学位,学习计算机科学的基础知识。我如饥似渴地学习产品管理、产品创新以及打造优秀技术产品的知识。因此,我的失败就在于没有足够了解那些东西,但我从中汲取了教训。

    6. 你在学校学到的最重要事情是什么?

    三年级的时候我第一次竞选加入学生会。我从那段经历中学到了公开演讲的力量、领导力以及与之相关的一切,尤其是跟一群人准确沟通的重要性。我在整个高中都不断这样做,我在那里还参加了模拟审判。

    7. 你希望实现的一个人生目标是什么?

    我很想创造一款消费硬件产品。我认为软件是一回事,但创造一款获得人们喜爱的硬件却是一种很困难的艺术。它不只是设计优秀的软件,还在于设计一个从所有角度都看起来很棒的东西,而且在实际中易于使用。那是另一种层次的挑战,它令人着迷。我最大的启发来源于汽车。汽车是一件运动中的艺术品,如果你观察一辆保时捷(Porsche)、阿斯顿·马丁(Aston Martin)或克尔维特(Corvette),你就发现这些汽车堪称永恒之作。我希望在有生一年能够创造十亿人都在使用的消费产品,那将是我希望实现的一个人生目标。

    8. 你如何来保持生活平衡?

    试着不要把坏情绪带回家。人们回家时,当然也会同时把工作带回家,但不要让它影响到你生活中的其他人。试着把两者分开,同时确保时间分配能够同时兼顾工作和生活这两方面。这是很难学会的一件事。

    9. 请你描述一下理想的一天是什么情形?

    我在创造内容或创建产品时,我就是最幸福的人。首先一点,我喜爱创造事物。那就是我眼中创业精神的内涵:从无到有,创造几亿人都在使用的事物,就是这门艺术。它令人着迷。所以,我理想的一天就是自己在创造,在动手做事,而不是坐着开会。

    10. 你有没有一个独特或称得上古怪的习惯?

    我每天都要跑五千米,无论我是在旅行、生病了,还是前一天晚上在外面待到很晚,我每天都要跑五千米。我现在已经坚持了四年半。我这样做的原因是,作为创业公司,你是在试着做不可能的事情,你必须有坚定的信念。如果你甚至不能花20到25分钟的时间去跑个五千米,你如何能够做到?另外,跑步也让我每天都能理清思绪。(财富中文网)

    译者:王灿均

    



    4. What is your greatest achievement?

    About three months ago, we became larger than Tumblr and WordPress on the iPad. So becoming the largest publishing platform on the iPad is a big step for us. But we still have a lot left to do.

    5. What has been your biggest failure?

    Early on, one of my first companies failed. I learned, "Hey, it doesn't always work out." I didn't know enough about product in technology at that point. I needed to go back to school and get a computer information systems degree -- not an entrepreneurship degree -- to learn the basics of computer science. I soaked up everything I could possibly learn about product management, product creation, and what makes a great product in technology. So my failure was not knowing enough of that stuff, but then I went and learned from that.

    6. What was the most important thing you learned in school?

    Third grade was the first time I ran for a student government office. From that I learned the power of public speaking and leadership and everything associated with that, especially the importance of clearly communicating to a group of individuals. I continued all throughout high school, where I also did Mock Trial.

    7. What is one goal that you would like to accomplish during your lifetime?

    I would love to create a hardware consumer product. I think software is one thing, but the art of creating something that's actually a physical product that people love, that's difficult. It's not just designing great software; it's designing something that looks great at all angles and is actually easy to use. That's another level of challenge that's fascinating. My biggest inspiration is from cars. Cars are a piece of art in motion. If you look at a Porsche, Aston Martin, or a Corvette, those cars are timeless. I'd love in my lifetime to be able to create consumer products that are used by a billion people. That would be one thing that I'd love to do.

    8. What do you do to live a balanced life?

    Try to check your shit at the door. When you get home, of course you're going to bring work there, but don't let it influence the other people in your life. Try to separate the two and make sure that you have time between both sides of work and life. That's a hard thing to learn.

    9. Describe an ideal day.

    I'm happiest when I'm creating content or creating a product. I love, first and foremost, creating things. That's what I think entrepreneurship is: the art of taking absolutely nothing and creating something that hundreds of millions of people use. That's fascinating. So a day when I'm creating and doing, instead of sitting in meetings.

    10. What is one unique or quirky habit that you have?

    I've run a 5K every day for four and a half years, even if I'm traveling, sick, or was out late the night before. The reason for that is, as a startup, you're trying to do the impossible, and you've got to have a commitment to that. If you can't even get yourself to spend 20 to 25 minutes to run a 5K, how can you do that? It also allows me to clear my mind on a daily basis.

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