Recruiterscheck it for leads and human resources directors screen candidates based on itand hiring managers use it to do their due diligence before choosing whom tointerview.
招聘人员把这个当参考，人力资源总监在此基础上筛选求职者。
Insome ways, your online profile has become as important as your resume.
在某些方面，你网上的资料已变得和简历一样重要。
1. Craft an Identity
1. 打造专业身份
Socialmedia can be used to create an identity and allow the user to show off aparticular expertise. Most employers do online searches on candidates beforeextending an interview or job offer. If the results come back showing theirdeep knowledge or interest in areas related to the organization, the likelihoodof getting a call will be much greater.
社交媒体可以用被来创建身份，并允许用户展示特定的专业知识。大多数雇主在给offer或安排面试前会在网上搜索候选人。如果结果显示他们在公司涉及的领域有深入了解或感兴趣，接到面试电话的可能性会更大。
2. Engage With Companies
2. 关注潜在公司
Thekey for job seekers is to do their research and seek out prospective employerswho are leveraging social media to spread their employment brand. With a littlebit of research and curiosity, job seekers can put themselves in front of theseinnovative organizations.
求职者关键是要做好调查并且寻找那些运用社交媒体来传播公司品牌的潜在雇主。一些调查和好奇心就能让求职者被那些有创新意识的企业看到。
3. Look for Side Doors
3. 利用“旁门左道”
Lookfor social media side doors to access. Does the CEO have a blog? Does the VP ofMarketing tweet? Get on his or her radar by leaving interesting comments andproviding the ego.
寻找其他社交媒体里的机会来获得成功。首席执行官有博客吗？市场营销的副总裁有微博吗？写有趣的评论并介绍自己来吸引他或她的注意。
4. Create the Right Footprint
4. 留下好印象
Highlightyour work online and share it with potential employers. Offer to solve aproblem or to help them figure something out. People notice when you areputting yourself out there and getting things done.
在网上突出你的工作并分享给潜在雇主。愿意帮忙解决问题或帮他们把事情弄清楚。当你主动站出来并把事情做好时，人们就会注意到当你。
5. Don't Blow It
5. 别搞混界限
Attractingan employer's attention with social media is a smart move because employerswant to hire people that already love their company.
用社交媒体吸引雇主的注意是明智之举，因为雇主希望招到那些已经喜欢他们公司的人。
Don'tslip up by becoming lazy or too casual with your social media content. Afterall, your future boss may be reading what you type.
不要因懒惰或太随便对待社交媒体的内容毁了你。毕竟，你未来的老板也许会阅读你写的东西。
