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Writing to Persuade The other most common type of writing involves presenting a clear, convincing argument. Your written communication may be a single message, or it may be the first in a series of exchanges that will eventually result in a compromise. Each type of argument requires a different approach; however, both kinds of persuasive communications must have three common characteristics: logical order, solid support, and credibility. Logical Order Even the brightest and best ideas make no impact if a reader cannot recognize or follow them. Arguments must be carefully organized to create the desired effect on the reader. The strongest positions are the beginning and the ending of a communication. Place your strongest argument in one position or the other and arrange the rest in such a way that they can be clearly stated and easily linked together. Solid Support Good persuasion not only makes a clear, strong claim but also proves the claim with solid support. Here are some ways to support your assertions: Examples, either personal or researched. Objective evidence, such as facts and statistics. Citing an authority. Use a qualified, timely authority whose opinions are applicable to your special situations. If the reader is not familiar with the authority, explain why the person is qualified. Analogy. If you can think of a clear comparison with which the reader is automatically familiar, present the comparison clearly. Carefully point out all of the similarities and explain why the comparison is useful and applicable. If you are supporting a moral or emotional claim, use logic or emotional appeals made with vivid description and concrete language. |
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