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【 iyashi 】
In goods as the main subject of a photography, by reflecting the goods the shape, structure, performance, color, and use, etc, that cause the customer's purchase desire. ============================ 【 feature term 】
---------------- 1. [convey informational]
So advertising photography is belong to the category of applied art. From the perspective of modern transmission function, advertising photography art can also be referred to as the information transmission. Advertising photography must pursue the actual communication effect for the purpose, has a very clear market target and promotional purposes, for the target market and target users and production, pay attention to actual effect.
Advertising photography must be clearly and accurately convey information, although its evaluation standard also attaches great importance to the ideological content and artistic quality, but also to consider the commercial factors on the surface of multilayer.
---------------- 2. [utilitarianism]
The power of advertising photography is to attract more people's attention, cause people's purchase desire of the commodity, its practicability is quite clear, the evaluation standards of advertising photography is according to the advertisement at the end of the promotion to the results of the inspection, economic effect and social effect is the standard for testing the advertisement effect of the advertising photography. That is to say, the evaluation and prediction of advertising works, is based on advertising in promoting the role of goods, is based on the market all the time, to consumers as the center, not based on personal feelings.
Specifically, a piece of advertising photography, no matter how exquisite art is, as long as it lacks the power of the "sell", after enter the consumers' visual field, even can cause enough aesthetic effect, but if unable to stimulate consumer consumption desire or concrete stimulate consumer participation passion, can't call yourself a good advertising photos.
And outstanding works by stimulating the purchase purpose is very clear, that is specific to the businessman specified by certain types of goods.
---------------- 3. [larger binding]
From the point of view of photography, advertising photography conception of creative subject to be goods advertising strategy, has great limitations, especially in advertising photography conception and creation exquisite position directional design, in terms of the performance of the content, with the purpose of the advertisement often has a lot of stipulation. But as art photography ideas and creativity, then there is no constraint on the subject. Art photography can pursue is unique, have greater performance of free space.
Advertising photography, therefore, must work hard to pay attention to personality and style of the goods, the personal style to hide behind, often strive to give priority to in order to obey the needs of the goods, otherwise will be very hard to the expected goal.
Because of the advertising photography must pass a specific medium, the effect to restricted by specific media representation.
No matter by what kind of the photographic works of advertising media release, it is a comprehensive group activities (including advertising creative, graphic design, literary writing creation process), is directly from belong to the sales promotion activity, can't exist alone.
Moreover, from the perspective of audience, advertising photography should consider goods of different consumption levels, or is targeted on different levels of consumer's creation.
============================ 【 function term 】
Compared with other media, advertising photography Facility 1. Timeliness 2. 3. The economy of 4. The intuitive 5. The beauty of richness 6. 7. Propagation force
All is better.
============================ 【 The error term 】
Advertising photography the deep reasons of the lack of creativity, is the lack of the pursuit of artistic expression; Ignore the artistic expression of advertising photography, the root cause is the lack of correct cognition of advertising photography.
"Advertising photography of the commercial and artistic lacerate, get close to the market demand and make public art personality opposite thoughts have formed the misunderstanding, has become the biggest" stumbling block "of advertising photography.
============================ 【Article is excerpted from: Web Search】 【Reserved Integrate / Just Reference】 【Translation is by The Network】 |
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来自： LOFT生活 > 《Home Term》
