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输入标题关于Top Sales的邮件沟通技巧解析(2014年新发现)

2014-07-29  wind风
特点:沉默了好久,最近大小女女忙老客户订单的事情,所以荒废了一些童鞋们,今天跟你们分析关于TOP风云帮上回复最快的邮件(文笔是科美大少提供的,有兴趣的朋友可互动下),这样做的优势是让客户读了轻松舒适,没有被迫接受的感觉,也没有要自己再劳心劳力的被动,既有被尊重的感觉,同时又能让客户充分感受到专业度,关怀,用心,诚意,邮件中的每一句话,其实都是在用不同的方式在销售,有时销售的是自己的专业知识方案,有时销售的是自己的诚意和关怀,销售产品的同时也把一个人字立了起来,才会有持续的生意。

 XXX,
 First of all, hope you have an romantic Valentine's day with your wife
 RE: 首先,愿您与妻子渡过一个浪漫的情人节!!!所有的节日问候都是拉近与客户距离的机会。
 I was busy on the issue for Sign China
  Fair. Sorry for the lately reply.
 RE:为迟回复致歉,并说明原因。诚心诚意的表现。
 Pearl tell me she will attend this fair,then hope to know more each other. Kindly pls check our offer for the 2 options. What's your mind for magnetic one, if that price is competitive for clients, we will plan to make an sample for testing.  
RE:给客户两种选择,问客户的想法,此价格对终端是否有竞争力,如果是就做一个样品供测试。
此话有进退的余地,既将客户拉到与自己同一阵线面对终端,如果价格认为高,有回旋调整配置的余地。
 As you mention that you are working hard.  Any good news now? (大小女女店铺链接

RE:人性化的沟通,目的还是问出客户是否有其它CASE新的进展?比如说订单?
{内容均比较人性化,读了会让人觉得舒服,自己进退自如,对客户来说也没有压力,反而能感受到关怀和用心。}
XXX,
  1).  2 edge lit sign,  after discussing with our manager, we can offer some discount for you. 500pcs with price USD19.9, 3000pcs with USD19.4,  we are hoping to start business from this item.
RE:价格让步时,不是轻易让的,自己让也要找个台阶,否则会让人觉得第一次报价本身就有问题,不能让人信任,所以可以说“与经理商议后,或说向公司申请后”,期望生意从这款产品开始。

  2.) *1.Kindly pls check the picture.  We plan to remove the box, just make it like crystal light box. For the light box panel(fix the graphic),we will add the magnetic strip for fixing them.  The light box panel will be the flat face. All of them is made by acrylic.  From my past experience , the effect will be fine.  The price is
surely competitive.  Pls also tell us your mind.
RE:友好的措辞,清晰地表达方案意图,并自信地表示,根据经验,这个效果会很好,而且价格更有竞争力,
征求客户意见。在抛出修改方案的同时,不仅是技术合理性,对效果可能性的自信,以及价格优势(即经济合理性)的说明也是极为重要的。
*2. Now we arealso trying to quote the price base on your design.  Here we have somequestion for that.   The inside structure, we are still not veryclear.   Can you send me the sample inside strucutre picture for us? Although we can quote the price from your draft,  our problem is not sure whether our making method is proper.    
RE:在说明自己方案的同时,也没有把客户的方案置于不顾,必须尊重客户,重视客户提出的需求,就算自己想要客户接受自己的方案。对客户方案提出的不明点,以及要求相应的细节结构图要求。同时,给了客户回旋余地,表明如果客户只有草图,也可只根据草图报价,只是不能确定方案是否合适。

处处在销售自己的用心和专业呀。
 I'm curious why designer add the back box and design it with 3layer.   Does it  looks more better or it have some other function?
 RE:感觉到奇怪的地方,询问客户原设计的意图和功能。在所有定制询盘沟通过程中,弄清楚了客户想要达成的意图和功能,我们可以根据客户的意图和功能,来判定采用何种方案才是最合理的的。
 XXX,
 Thanks for your kindly explanation.
 RE:谢谢客户的耐心解释。
 Regarding the Heineken LED edge lit signs ,    Pls check our offer in PDF file. Regarding the Heineken LED Display light box,  I think your design is little complicated. Many parts seems not necessary.  It may increase thecost.
  We have an simplified  program,  the cost will be less.Latter  2 program  will be offered .
  One is based on your design, another saving program.
RE:对客户的设计表示不理解,复杂的设计会增加成本,我们有更简约的方案,但两种方案都会给予报价。
  Have a nice weekend
RE:周末愉快。

(在不认同客户的时候,不要忘了对客户的肯定,否则他难以在情绪上接受你的新建议的。

You are right , be careful better。
  XXX,
   The goods have
delayed, cause the forwarder Ping is on vacation and she ask her colleague to follow this case  but  miss some time .
  The forwarder tell me that our goods will be loaded in container tommorrow and the ISF10+2 just can  be offered on Monday.   The exact sail time I still confirm with the forwarder.

  I also want them out as quickly as they can, pity thing I can't change this schedule.  Very sorry about that.

 Hi XXX,
 It's glad to talk with you by phone.
 In order to save time for you, I will directly send you the inovice which content all the information such as ocean freight, packing detail an packing cost etc.
RE:为了节约客户时间,直接出完整的PI促成交易快速确认。
 It's a pity that you didnt  have time to deal the damage light box.  Now i'm consulting with my manager and see whether we can make some discount for long term relationship.  
 RE:对于货损事件,咨询折扣申请,缓冲压力,避开可能的直接的冲突。
 By the way, I'm curious whether U.S citizen are still in holiday ,can you tell?
RE:关注,好奇点,也是提问题的好方式。

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