|
广告标题对于我们正规操作的人来说太重要了，无论你要推的是pof，facebook，抑或是ppv、media buying，还是你做的百度、google付费点击广告（PPC)，还是正规的SEO文章内容，好的广告标题都成了提升点击率的一大关键元素。 
对于新进入广告行业的同志们，这里就跟大家分享一下国外牛人写标题的经验，以举例的方式： 赛车类游戏
1.Best racing game of 2012 错！
2012最好的赛车游戏
2.Do you accept the challenge? 正确！
你敢接受挑战吗？
3. Can you beat level 1? 正确！
你能打赢第一关么？
4.Can you handle this car? 正确！
你能控制好这部车么？
减肥类：
1.Lose your weight in 1 week 错！
一周内减肥
2. 1 trick to lose 5lbs in a week 正确！
小窍门：一周内减5磅
3. 5 foods you never eat 正确！
五种食品你千万别吃
4. Dress up your bikini again! 正确！
重新穿上你的比基尼
其实减肥广告的标题，大家可以多去腾讯网，163等大型门户，很多这类型的广告。
车险类：
1. Cheapest insurance in [STATE] 错！
在XX洲最便宜的保险
2. New traffic policy in [state] 正确！
某某洲的新的交通条例（诱导用户点进去LP）
3. If you drive less than 35 miles per day,you better read this! 正确！
如果你每天驾驶少于35英里，你最好知道这个
4. 95% drivers get ripped off 正确！
95%的司机都抓狂了
综合类：
Oops! [# Topic] Mistakes & How To Avoid Them [#] of [People] Reveal What Really [Does Something] [#] Tricks to [Do Something] & [Do Something Else] Faster How To [Do Something Cool] The Truth About [Something] [#] Best [Tricks,Techniques,Tips] to fuel (or boost) your [Something] [Do Something] This Week [While Doing Something Else] The Ultimate [Something] Plan (or Guide) [#] Reasons Your [Something] Is Not [Doing What It's Suppose To Do] [Topic] Mistakes Even Smart People Make [Something Complicated] Made Simple [#] Brilliant [Things] You Can Steal From The World’s Best [Something/Someone] How to [Gain/Lose] [#] [Outcome] in [#] Days... Without [The thing people hate] How to Make [Something/Someone] Obey Your Every Desire: The [Target] Experiment Scientific [Skill]: How to [Skill] 300% [Benefit] in [#] Minutes The [TV/Movie] Guide to Changing the World with [Skill/Topic] Four Steps to Finding Your [Goal] The Three Key Elements of Irresistible [Topic] How to Increase Your [Goal] by [#]% 50 Can’t-Fail Techniques for Finding [Goal] The [Relevant Celebrity] Guide to Becoming a [Topic/Outcome] Machine Ten Timeless [Benefit] [Task] Techniques
如果想写好旅游类的文章标题或者是竞价广告的PPC标题，可以延伸阅读 http:///101-headlines-travel-blogs/
|
