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发想苏州广告片创意需遵循哪些原则呢

2014-09-03  传之人文...
  随着社会的不断发展,广告多媒体行业的竞争日益激烈。一支好的广告,离不开优秀的创意。策划是广告的灵魂,所以拍摄制作广告之前,需要搜集大量的素材,发想好创意,才能够最终确定广告的主题。而发想创意需遵循一些原则,以下便是传之人针对这一问题作出地具体介绍,大家可以随着来了解了解。
 
 
  With the continuous development of society, competition is increasingly fierce advertising media industry. A good ad, do without good ideas. Planning is the soul of advertising, so before shooting to create an ad, you need to gather a lot of material, hair like a good idea, to be able to finalize the theme of the ad. And send some principles to be followed want creative, pass the following is the specific description of CHUAN ZHI REN making the response to this problem, we can understand as to understand.

  发想广告片创意需遵循哪些原则呢?

  Fat think what principles to be followed creative commercials it?

  务实原则:了解了客户企业的信息之后,便需要开启智慧的思想。策划者需要探求消费者的需求、市场的情况以及产品的详细说明等,才能够制定最终的广告策略。

  Pragmatic principles: understanding the customer business information, they will need to open the idea of wisdom. Planners need to explore consumer demand, market conditions and a detailed description of products and so on, to be able to formulate a final advertising strategy.

  骨气原则:叫座又叫好的广告是每位创意人都渴望的,个人的天分虽然十分关键,但是也要看客户能否接受以及个人的机遇。既然选择了创意这个行业,那便应该有所创新,能够具备别人会想到的想法我不用的骨气。

  Spineless principles: Played called good advertising is that each creative people are eager, personal talent, although crucial, but it also depends on the customer can accept and personal opportunities. Since the choice of the creative industry, then it should be innovative, be able to have the idea that others will think I do not have a backbone.

  负责原则:想法和执行之间有一定的差距,不少想法转为设计稿子时没有问题,可是在执行时却受技术或预算的限制,而无法完成。因此需要在广告片制作创意成型将要实现时,估量影响执行的因素,能为后期的拍摄制作省去好多麻烦。

  Responsible principles: between the idea and the execution is a gap, there is no question a lot of thought into the design when the manuscript, but technical limitations or budget by performing Shique, but not complete. So when the creative molding needs to be achieved, assess factors affecting the execution, can save a lot of trouble for the latter part of the film production.

  余地原则:创意人一般不到最后时刻绝不拍板,这种求好的心理没有错。但是如果后期发现了问题却没有时间进行修改,硬着头皮继续做的话,便违背了专业精神。所以,需要事先审定创意概念和草稿,一般需要在时间流程上空出两天时间进行反省、决定。

  Room principle: Creative people are generally not finalized until the last moment, this is nothing wrong with seeking good psychology. But if the latter did not have time to find a problem to be modified, bite the bullet and continue to do so, they violated the professional spirit. So, requires prior approval of creative concepts and drafts, it normally takes time to process out over two days to reflect on the decision.

  效率原则:创意是主观的思维产物,思考创意时,可以进行360度的思索,从不同的角度切入,从而生成不同的想法。不用着急去计较想法的文字和视觉表现。大可以多想出几个点子,然后在筛选出适合的仔细推敲,才能够达到事半功倍的效果。

  Efficiency principles: creativity is the product of subjective thinking, when thinking creative thinking can be 360 degrees, cut from a different perspective, to generate different ideas. Do not worry to care about writing and visual expression of ideas. They can come up with a few ideas and more, and then screened for the careful scrutiny, to be able to achieve a multiplier effect.

  传之人指出,发想创意离不开务实、骨气、负责、余地和效率等五大原则。广告策划者只有遵循这些原则,才能发想出大胆独特、切实可行的创意方案,有效吸引广大观众!

  CHUAN ZHI REN have pointed out, think up creative inseparable pragmatic, moral integrity, responsibility, scope and efficiency of the five principles. Advertising planners only to follow these principles in order to come up with bold hair and unique, practical and creative solutions to effectively attract the majority of the audience!


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