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创意手法对苏州影视广告的影响

2014-09-05  昵称19193...
  创意表现手法对广告有哪些影响呢?影视广告的创意,不仅需要讲究创意的诉求策略,在具体的实施过程中,还离不开表现手法的支持。表现广告创意的手法有很多,可以说是多种多样,究竟创意表现手法对广告的影响有哪些呢?以下便是传之人针对这一问题作出的具体介绍,大家一起来了解了解吧。
 
 
  What are the implications of creative performance practices of advertising it? Television advertising creative, not only pay attention to the demands of creative strategies, in particular the implementation process, but also without the support of the performance practices. Performance advertising creative approach are many, can be said to be varied, whether the impact of advertising creative expression means, what does? The following is a specific description of CHUAN ZHI REN pass made to solve this problem, we work together to learn to understand it.

  意境式:意境构成的基础是空间境象,主要是通过对境象的把握与经营,达到一种“情与景汇,意与象通”的意境。这一点不仅仅是创作的依据,同时也可以作为欣赏的依据。意境式创意表现手法在影视广告中的运用,能够在简短的时间内表达出丰富的创意思维。

  Mood type: basic conception of space as the habitat is constituted mainly by the habitat grasp and management, to achieve a "Feelings and sinks, Italy and the like through" the mood. This is not only the basis for the creation, but also can be used as a basis for appreciation. Mood-style creative performance practices in the use of television advertising, can express a rich creative thinking within a short period of time.

  留白式:对于当代广告人来说,留白式的影视广告制作策略已经见怪不怪了。虽然版面的大面积出现空白,只有一行依偎在边框或者是蜷缩在角落的广告文字,但这种做法不仅没有浪费版面,反而能够更加吸引大众的注意力,让发布的广告可以在众多繁杂的媒体广告中脱颖而出。

  Blank style: contemporary advertising people, the blank type of advertising strategy has been flattering. Although large areas of the layout of a blank, only one line is nestled in the border or huddled in the corner of the ad text, but this practice is not only not waste space, but can be more attractive to the public's attention, so that the ads can be in many complex media ad stand out.

  互动式:影视行业互动式的广告形式富有较强的人性化,人们更为青睐这种界面与创意的设计风格。通过富有创意的广告形式,吸引大众逐步点击了解广告的内容,充分尊重了大众的选择权,增强了大众对企业和商品的好感。互动式的广告可以运用在具体的商品营销、企业品牌的塑造,甚至是公益事业等方面,应用范围较广。

  Interactive: Interactive Television industry full of strong forms of advertising humane, more people favor this interface and creative design. Through creative forms of advertising, to attract the public to gradually understand the content of the ad click, fully respect the public's right to choose, to enhance the public's business and commercial favor. Interactive advertising can be used in a specific commodity marketing, business model and brand, and even the public welfare, etc., wide range of applications.

  幽默式:这种创意表现手法运用在广告作品中能巧妙体现喜剧性的特征,针对日常生活中饶有风趣的情节进行巧妙的安排,从而制造出充满情趣引人发笑且又耐人寻味的幽默意境。

  Humorous style: This creative performance practices used in advertising works cleverly embodies the characteristics of comedy, clever arrangements for everyday life witty plot, full of fun and thus create intriguing humor amusing and because the mood.

  上海传之人文化传播有限公司指出,在创作影视广告的语言中,需要根据实际情况运用各种修辞手段,才能够充分发挥广告片的宣传效果。传之人公司拥有专业的广告策划制作团队,广告制作经验丰富,值得广大客户企业的选择!

  CHUAN ZHI REN pointed out that the creation of television advertising in the language, you need to use a variety of rhetorical devices according to the actual situation, to be able to give full play to the effect of publicity commercials. Biography person company has a professional advertising planning and production team, rich experience in advertising production, worthy of our enterprise customers choice!

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