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制作一部企业宣传片，需要系统整合企业的优势资源，以一种全新的姿态面向广大的客户群体，才能充分发挥宣传片的重要作用。纵观当下的企业影视作品，可以分为形象片与营销片两种类型，那么究竟该如何区分形象片与营销片呢？下面便随着传之人具体地了解了解这一问题吧。  Produce a corporate video, you need the advantages of enterprise systems integration resources to a new attitude for the majority of customer groups, in order to give full play to the important role of the promo. Throughout the current corporate video works, the image can be divided into two types of film and marketing piece, then how should distinguish image films and marketing piece of it? As they pass the following CHUAN ZHI REN to know about this particular issue now. 形象片。通常来说，形象片整合了企业的人力资源、物质资源以及荣誉资源等，作为一个企业的整体形象，企业形象片制作能够更好地传播企业自身的品牌形象，增加客户对企业的深入了解，提升友好度，进而创造商业机会。 Image of the film. Generally speaking, the image of the film incorporates the company's human resources, material resources as well as resources and other honors as the overall image of a business, this type of film and television works better able to spread their own brand image, increase customer understanding of the enterprise enhance friendliness, thereby creating business opportunities. 营销片。营销片的目的十分明确，是为了能够达到更多的销售业绩而诞生的影视类型。通常会在人流密集的地方播放，如超市、商城、广场、火车站等。营销片主要面向消费群体，受众面十分广，可以增加消费者对企业自身以及产品的了解，创造出欣欣向荣的营销氛围。 Marketing piece. The purpose of the marketing piece is very clear, is to be able to achieve more sales and the birth of film types. Usually played in crowded places, such as supermarkets, shopping malls, plazas, train stations and so on. Marketing pieces mainly for consumer groups, very wide audience, you can increase consumer understanding of the enterprise itself and product marketing to create a thriving atmosphere. 从营销的角度来看，宣传片的制作根本就是为了销售产品而服务。一部优秀的宣传片，不仅可以刺激消费者对该产品的基础性需求，还能够确立选择性需求。同时，也能够鼓励商家扩大销售本公司的产品，增加企业产品的零售网络，可谓一箭多雕。 From a marketing perspective, is simply making commercials to sell products and services. An excellent videos, not only can stimulate consumer demand for the basic product, but also to establish the selectivity requirements. It also can encourage businesses to expand sales of the company's products, increased enterprise products retail network, described as more than a stone carving. 传之人指出，企业只有慎重选择宣传片制作公司，并与之进行深入良好的沟通，精准传达企业的实际需求，才能有效把握作品定位，设计出独一无二的策划执行方案！ CHUAN ZHI REN have pointed out, the company has only carefully chosen video production company, and good communication with in-depth, accurate to convey the actual needs of enterprises, in order to effectively grasp the work positioning, designed a unique program planning and execution! |
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