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http://www./2012/05/top-10-famous-logos-which-have-a-hidden-meaning/ Logos are the best way to represent your company in a single small image. A clean and eye-catching logo might even increase the popularity of your company. But not all logos are just a mean for representing your company, some logos also have a meaning or a motive hidden in them, which are not recognizable on the first look. Here are the Top 10 logos with hidden meaning. 徽標是用一個小圖案象征公司的最佳方式；一個幹净利索吸人眼球的徽標甚至能使公司名聲鵲起；但並非所有的徽標都是單純的只是公司的象征，某些徽標還暗藏了寓意和目的，乍看起來很難發現。以下是10款知名徽標暗藏的含義： 1. Amazon  You might have wondered the reason of the arrow in Amazon’s logo, pointing from a to z. The real reason for the presence of the arrow is to show that all things from a-z are present for retail at Amazon. On afterthoughts, that arrow also represents a smiling face. 也許你驚訝于Amazon徽標中的箭頭，從字母a指向字母z；此處出現箭頭的真正寓意，是指以字母a-z打頭的所有物件均有發售；此外，箭頭同樣也代表這一張笑臉。 2. Apple  The Apple’s logo simply shows a bitten Apple as the fruit from the “Tree of knowledge” in the story of Adam and Eve in the Bible. 蘋果的徽標簡單地表示了聖經里亞當夏娃故事中“智慧樹”所產一顆被咬過的蘋果。 3. IBM  The white lines crossing through the IBM in the lower right in Big Blue’s logo, highlight the shape of “Equal” sign, therefore giving the message of “Equality”. 白色線條從藍色徽標IBM右下角橫穿而過，突出了等號“=”，因此傳遞這“平等”的信息。 4. Mobil  The simple yet meaningful logo of Mobil is made of red and blue colors. The red color in it shows strength while the blue colors is a mean of showing faithfulness and security in the company. 簡單而具意義的Mobi徽標由紅藍雙色組成，紅色象征著公司的實力，藍色則代表公司的正確與安全。 5. FedEx  The FedEx logo, though quite simple has a powerful meaning hidden it. If you look closely at the red Ex in the logo, you’ll realize that the white space between E and x is an arrow pointing towards the right. This right or forward arrow highlights the importance of moving forwards towards the feature. 聯邦快遞的徽標看似簡單卻極具寓意。若靠近徽標中的Ex看，會發現介於E和x間有一個右箭頭，彰顯了向著未來奮進的重要性。 6. Audi I have always wondered about the four circles in Audi’s logo. Now I have come to know that those four circles are there to to show the 4 companies: DKW, Horch, Wanderer and Audi, that were part of the Auto-Union Consortium in 1932. 常對奧迪徽標中的四個圈感到納悶，今天才知道這四個圈代表1932年汽聯財團的四家公司：DKW, Horch, Wanderer 和 Audi。 7. BMW The famous car manufacture, BMW’s circle logo shows a propeller of a plane in motion, while the blue color represents the sky. This is because BMW was a the manufacturer for engines for the German military planes in World War II. 知名汽車廠商BMW的圓形徽標表示擺動中的飛機螺旋槳，藍色則表示天空，這是應為BMW（巴伐利亞發動機廠）在二戰時期是德軍飛機發動機的製造商。 8. Mercedes-Benz The rounded logo of Mercedes-Benz with a three-cornered star in between, has three white spaces which represent land, sky and sea. The meaning of this is that Mercedes-Benz is dominant over them all. Mercedes-Benz的圓形三角星徽標中的三個白色部分代表大地，天空和海洋，意味著Mercedes-Benz要獨步于天地間。 9. Toyota The world-famous Japanese manufacturer’s logo, shows three ellipses. Each eclipse representing the heart of customer, the heart of the product and the heart of technological progress and limitless opportunities of the future. 世界知名日企TOYOTA的徽標由三個橢圓構成，分別代表這顧客的心，產品的心、技術進步與未來無限生機的心。 10. Volkswagen The German automobile manufacturer, Volkswagen has a logo with two letters engraved on it, “V” representing the Volks, which means people and “W” representing the “wagen” meaning car. 德國汽車廠商Volkswagen的徽標刻有兩個字母：V代表Volks意為大眾，W代表“wagen”即汽車。 |
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