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The advertisements can publicize some products, idea and actions. So the factories always use the advertisements to increase their sales volume. Certainly, the public service advertisements can arouse people's resonance and call on people to do good things. The advertisement of protecting elephants by WIDEAID shows us an impressive story:some guns aimed at a tribe, and some people died constantly. A mother in order to protect her children, shot in the fall. Then the people changed into elephants. The advertisement ends with the words:"When the buying stops, the killing can too. " It used a story to publicize the importance of protecting wildlife. Its format is original. Its audience are people of all the ages, and it caught the goodness of humanity, so the effect of publicity can be better.In addition, this advertisement's protagonists are the disadvantaged groups in life, and wildlife also need people's care and protection. This associated with the life of people more closely. Let's try our best to protect the wildlife. |
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来自： 昵称22765565 > 《媒介素养》
