An analysis of an public service advertisement on animal protection

(an analysis of “wwf 公益广告”by CML's questions/tips)

   This is an international public service advertisement on animal protection.Firstly, the fame of the 

ads was made up by two similar picture,one from human life and another from animal life.The ads 

use the contrast to cratch our attentions.For example, the simlar action,pose and the similar 

environment are easy to find out.Although different people experience the same media message 

differently, the ads successfully satisfy all kinds of people,such as female,male,teenages and 

children.

   Finally,after watching a series of picture,we think we are similar with the animals and we know the author's purpose" we are connected",protecting the animals like to protect ourselves.The author use the simple elements to construct the ads which show the author's purpose effectively.