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An analysis of an public service advertisement on animal protection

 昵称22760333 2015-04-07
(an analysis of “wwf 公益广告”by CML's questions/tips)
   This is an international public service advertisement on animal protection.Firstly, the fame of the 
ads was made up by two similar picture,one from human life and another from animal life.The ads 
use the contrast to cratch our attentions.For example, the simlar action,pose and the similar 
environment are easy to find out.Although different people experience the same media message 
differently, the ads successfully satisfy all kinds of people,such as female,male,teenages and 
children.
   Finally,after watching a series of picture,we think we are similar with the animals and we know the author's purpose" we are connected",protecting the animals like to protect ourselves.The author use the simple elements to construct the ads which show the author's purpose effectively.

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