My analysis of an public service advertisement on animal protection

 The advertisement which called the family of killers is a kind of public sevice advertisement on animal protection.The story is told by a girl through the whole vedio.There is a family of which the members have their own hobbies.To support their desires,it is neccessary to kill wild animals.In the end,all the families were taking a photo.Except the daughter,everybody was laughing.And the girl said,"we are the family of killers."

  From a girl's perspective,it suggests that the target audience are adults.I made this judgement because that the ad tends to choke adults for they cannot understand what a kid can get.I guess that the author of this ad is filled with inteligence. 

  At the same time,the most oustanding part in the ad is content. Obviously,this advertisement is special bacause that there is not anything cruel or bleedy,but warm.The brilliant life of this killers' home is based on murdering wild animals.

 Even if the vedio hasn't called on animal protection,should we realize that it is ashamed to meet personal appetite by huiting innocent wild animals.And that's the purpose of this ad as well.