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Sn?hetta给gooood分享了他们为挪威国家公园开发了一个新的视觉标识和品牌策略。这一标识覆盖44个公园、游客中心、国家村落和自治区。策略和设计的目标是将利益相关者更紧密地联系在一起，同时向用户和游客传达参观自然的同时也要保护自然的重要讯息。 自然在所有挪威人的灵魂里都占有重要地位—登山的乐趣、体验自然的沉默、或者感受不可触及的周围环境之力。国家公园代表了大自然中一些最美丽的部分。人们在体验自然的同时还应该保护自然。 视觉标识的建立基于入口的概念。入口是一个进口，或一道门，代表了两个维度间的过渡；是从文明世界向自然世界的跨越。统一的新视觉标识就像为这些新体验开启了一道门，减少了游览的屏障，增进了我们对周围珍贵的自然环境的认识。
Sn?hetta has developed the new visual identity and a brand strategy for Norway’s National Parks. This encompasses 44 parks, visitor centers, and national villages and municipalities, and the strategy and design aim to tie stakeholders closer together, as well as to communicate the important message of both visit and protect to users and visitors. Nature has an important place in all Norwegians souls – the joy of ascending a mountain, experiencing the nature’s silence, or feeling the power of the untouched surroundings. The national parks represent some of our nature’s most beautiful parts. It should be experienced, but at the same time be protected. The visual identity is built on the concept of a portal. A portal is an entrance, or a gate, which symbolizes the transition between two dimensions; the traversing between the cultivated and the natural. The new, unifying visual identity opens a gate to these new experiences, it lowers the barriers for visiting, and facilitates the increased knowledge of our precious surroundings.
这一商标象征了一个入口—自然美景线条映衬下的一个保护性框架。它展示了文明和自然间的互动，以及参观与保护间的平衡。 这一入口标识将所有的利益相关者汇聚到同一个象征符号之下，创造了一个用于所有国家公园、游客中心以及国家村落和自治市的共有标识。与此同时，在不同自然美景线条映衬之下，入口标识更带上了个性化特征。 The logo represents a portal – a protective frame shaped by a natural landscape curve. It shows the interaction between culture and nature, as well as the balance between visit and protection. By gathering all stakeholders under one symbol, the portal, a clear common identity is created for all national parks, visitor centers, as well as national villages and municipalities. The portal further more simultaneously gives room for individuality through the landscape dependent curve.
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