The analysis of advertisement

 

 

       This image describe cocacola that is made of coke zero. It depict an action that the lorry like carrying a can of big coke.It is performing an action,which the bottle of coke is frozen and the lorry is driving.

        People will be attracted to the coke in the image,because it looks very realistic.When viewers pass,will be a lot of coke figure attract marks.In my mind,the coke is represented in the image by a close shot.And it use an oblique angle and is represented  at eye level.

       On the one hand, in terms of information value,the elements are placed along the horizontal axis and around the center.On the other hand,in terms of salience,the elements in the image have maximum salience and in terms of framing,these are represented as connected.All in all,this image is very creative and reflects a lot of knowledge of media literacy.