The advertisement represent the kid by a close shot from a frontal angle.In this way,the advertisement can emphasize the point what the advertiser want to tell.What’s more,the people who will see the advertisement can get the key point when they see it. As we can see from the advertisement,the kid stare at us at eye level with the fear.Besides,the black shadow of the big hand cover the face of the kid,strengthen the feeling that the hand is ready to hit the kid rather than touch the kid gently. When it comes to the kid,his eye is filled with fear and his mouth open.We can learn the fear as the kid does.By comparing the horrible shadow of the hand and the frightening face of the kid,we can get the point that the advertiser wants to persuade the people to take good care of their children and get the violence away from the kid.The violence will bring many serious trouble to the children,Not only will it hurt the children when you treat them with violence, but also it will destroy their whole life. |
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