I 'd like to present my analysis to you of the Head and Shoulders shampoo poster.
First , It is the information value, the poster includes two elements, the pictures and words.When the pictures have a woman star,whose hair is very smooth,particularly, no dandruff, and there are also
three pieces of dandruff test paper that have nothing on it.What are the meaning of the three test
paper?oh, They are representing the year, the month, the week of the hair test results is always
clean.So, the star has a confident smile in her face.The placement of this element is in the center
which also represent its importance.And in the right of the picture is a sentence "Keeping moving away from dandruff troubles, effect in sight." Then, down the words, is another picture which is
combined with four bottles of Head and Shoulders shampooes. In terms of salience, I think the the picture element has the maximum salience.Because the
picture have show the features of anti dandruff obivously.And connected with the explnation words,the function of information products is very obvious to the audience. How about the framing? From the poster ,we can get the elements in the image presented
as connected. |
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