 What I see at first in the image is that a beautiful and sexy young lady wearing her lustrous cascades of hair.For the sake of attracting a large number of consumers,particularly young women,it uses a fantastic and interesting simile that the lady's hair is so long and soft that it's able to be a dress. Obviously,the beaty represented in the image is seductively gazing at us,and demanding that we viewers pay more attention to her and especially her hair.Consequently,there's a demand type of image. In the meantime,we can distinctly know that the image make good use of medium shot,oblique angle and low angle simultaneously,which makes the lady extremely elegant and mysterious. Besides,there's no denying that represented people and the brand are evidently departed in the image which utilizes the given and new structure.The given,the brand,is on the right of the image,while the new,the people represented is on the left ,in terms of chinese habit that we often read something from the left to the right.It means that we usually focus on the lady and her exaggerated and enviable hair in the beginning when seeing the image. Therefore,the advertisement can successfully express that you will also have such charming hair as long as you purchase the haircare product to great extent.
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来自： 昵称22737443 > 《媒体素养》
