My analysis of an advertisement

In this ad,a woman is watching at us,smiling.It not only tells us its target is woman but also uses the   visal metaphor.the woman shows her beauty to us to attract our attention and at the same time she    represent the result of product in the ad.

The left of the picture  represents the given infofmation and the right represents the new information.  Given information is something that people know and agree.New information is something that    is not yet know, or perhaps not yet agreed upon by the viewer, hance as something to which the viewer must pay special attention.

 We can see the picture is in close shot and eye leval which can show the product more clearly. The "CLINIQUE"is its product name .The blue color is its back color and the product color is white and    yellow.These color take together can extude the product.