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My analysis of an advertisment

 蒲公英的守望 2015-05-18
This advertisement was made to introduce a garden named SHANGRILA GARDEN.It is obvious that the image tends to attract the customers' attention as well as showing their products.Further speaking,it wants to persuade them to purchase their houses.
It is evident for us to realize that this advertisment depicts a structure instead of an action.In the whole,it describes now only how the garden looks in the distance but also some particular information about the products.Among the compenent,it exits "meaning and identify" relation.
Through the ads,we are supposed to pay attention to its choice of interactive meaning.First of all,the main object of the picture--the houses gaze at the customers straighly.Besides,it represents by a long shot,which contributes to showing the whole appreance to us.In addition,the angle that the thing represents is beyond our eyes.In other word,it is a high angle,which drives us feel eager and long to owe it.
In terms of the information value,the element in the advertisment is placed along the vertical axis.The word in the top is given while the picture is new.Besides,according to its salience,it has maximun salience.The customers will easily focus on the title in the centre shangrilsa garden.furtherly,it is presented as connected.The word is connected closely to the picture to explain the truth and attract more people's attention.
In addition,the logo is placed on the left and top and the type is under the picture to tell us more detail about the product.
With so many ways to show the product,the advertisement has an essential influence to the purchasers.
 
 

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