As we all know,Pesi Cola'poster,which is used to improve the visibility of the product and increase its sales volume,is a propaganda tool to publicize the company's products------Pepsi Cola.Now let me analysr it with the simple knowledges of medium literacy.
This poster mainly uses the star effect------F4,which are Jerry Yan,Vanness Wu,Ken Chu,Zhou Yuming.However,this poster is horizontal tripychs.And its centre is Pepsi Cola's logo,which is clearly shows the audiences what to advertise.At the same time,its ideal------break through desire,is below the poster.What's more,the news------a bottle of Pepsi Cola,is in the lower left corner of the poster,which is also the company's products directly presented,giving the audiences a basic image of propaganda items.There is a point,characters in the poster is not only facing the audiences and certain eye contact with the audiences,but also showing a cool feeling,which can attract the audiences' eyes to improve product visibility and sales.Then,from the eyes of the characters,you can see a desire,which is consistent with the theme of the poster.In addition,the poster,the color set of stars' clothes,the color of stars' hair and product have the same color.In this way,the poster is more cooldinated and no towering feeling. |
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