This
is an interesting advertisement. It was made by Jia Duo Bao Company. In the
advertisement, a cute boy cries and say he is sorry that he can sell drink but
not win a lawsuit. It uses an eye level, and that can make us get close to the
boy. The eye level also let us sympathize the boy. A crying boy and the big
size word can emphasize the emotion. The small size words uses contrast, says
that he can do one thing but cannot do another. That make me feel that he is so
pitiful. Therefore, after I see the advertisement, I would buy the Jia Duo Bao
rather than another. |
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来自: 昵称22776939 > 《媒介素养》