The Analysis of a Poster

       This is an interesting advertisement. It was made by Jia Duo Bao Company. In the advertisement, a cute boy cries and say he is sorry that he can sell drink but not win a lawsuit. It uses an eye level, and that can make us get close to the boy. The eye level also let us sympathize the boy. A crying boy and the big size word can emphasize the emotion. The small size words uses contrast, says that he can do one thing but cannot do another. That make me feel that he is so pitiful. Therefore, after I see the advertisement, I would buy the Jia Duo Bao rather than another.