My analysis of the ad of Pantene

 

  My group's members and i have analyzed the dynamic ad of Pantene days ago by comparing the Chinese ad and the foreign ad.And now i am going to analyze this static ad of Pantene.

  Firstly,there is no doubt that the product and its slogan which is cleanly explains Pantene's main idea are very obvious.What's more,with a close shot,the golden water that may contains pro-v,a special component of Pantene,is extremely impressive to audiences.

  Secondly,a girl with brilliant hair can been seen from the right of the picture.It goes without saying that not only her hair but also the slogan over her hair is attracted.The slogan state clearly that their product's target audiences are those who own damaged hair and want to repair it so that they can have longer and prettier hair.

  Finally,the beautiful girl make a wonderful explanation of Pantene's idea by her confident smile that girls or women would be strong and shine after using Pantene.And,I would say it is quite convinced!