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5 Tough Choices You'll Face as an Entrepreneur 成为一名企业家需要面对的5个抉择 One of the most appealing benefits of becoming an entrepreneur is gaining control over your professional life. As an entrepreneur, you are singularly responsible for making all decisions about the business, and while others might be able to give you advice and point you in a certain direction, ultimately you have the final say. 成为一名企业家最吸引人的好处是你可以掌控自己的职业。作为一名企业家，关于生意的所有决定都需要你来负责。尽管其他人可能会给你提供建议或者为你指导方向，但最终的决定权还是在你手里。 Unfortunately, there’s a major downside to this benefit. Being responsible for so many decisions is stressful, especially when those decisions can determine the eventual success or failure of your business. Some decisions will come to you naturally, but there are five incredibly hard decisions you’ll inevitably have to face as an entrepreneur: 不幸的是，硬币总有两面，一件事情总是有好有坏。要做这么多的决定并为之负责，这是一件非常有压力的事情，特别是当这些决定可能直接帮助你获得成功、抑或直接导致你事业失败的时候。工作中，你可能自然而然地会碰到一些抉择，但作为一名企业家，你无法避免地要面对一些艰难的抉择，比如下面我们将提到的5个需要做出决定的事情。
1.辞掉现在的工作 Deciding to start your business is always the first major decision you’ll make as an entrepreneur, and that usually means you'll have to quit whatever employment you currently have. Every business starts with an idea, and then typically evolves into a business plan -- or at least an outline that fleshes out your original inspiration. From there, you’ll have to carefully consider the feasibility of your business as well as what sacrifices you’ll have to make when you pull the trigger. 要成为一名企业家，首先要有创业的决心，而这意味着你需要辞掉现在的工作。每一个企业都始于一个想法，之后你要把它变成一份商业策划书，或者至少要列出一个提纲，把最初的灵感具体描述出来。紧接着，你需要谨慎考虑实践的可行性，同时你也要明白一旦开始创业，自己将需要对这份事业做出怎样的付出。 Whether it's quitting your job, cashing in your nest egg or calling on friends and family members to pitch in and help you start up, you'll make sacrifices and need help along the way. Deciding to move forward with your business is a courageous and tough moment, and it often starts with telling your boss that you're quitting your current job. 不管是辞职、拿出自己所有的积蓄、还是打电话给父母和朋友请求他们给你帮助，在创业这条路上你总会付出和牺牲一些东西，同时也总会需要别人的帮助。决定要创业的时刻是体现你勇气的艰难时刻，通常情况下，要做的第一件事情就是告诉老板你要辞职了。 2. Funding your business 2.创业融资 Once you’ve decided to move forward with your business, you’ll need some money to get things going. There are tons of ways to fund your business, but all of them have advantages and drawbacks you’ll need to consider. Choosing which way to go is tough, and can dictate your potential success. 一旦你决定创业，着手进行之时资金是必不可少的条件。创业融资有很多办法，但是所有的方法都有利有弊，你需要考虑清楚。要决定通过哪种方式筹集资金不容易，它可能决定着企业未来的成败。 For example, funding your business yourself can give you complete autonomy, but can also put you in severe personal financial stress. Seeking a venture capitalist or angel investor can ease that stress but could also force you to relinquish some degree of control over your company. Crowdfunding is another option, but it can be unpredictable and difficult to manage. 举个例子，如果通过借贷款的方式筹集资金，那么你会有很高的自主权，但是也会给自己带来严重的财务压力。寻找风险投资人和天使投资人可以帮你缓解这种压力，但也会导致你不得不放弃一部分企业的管理权。众筹也是一种不错的选择，但是这种方法不可预测，也不容易管理。
3.决定何时雇佣员工，以及雇佣什么样的员工 As the owner of your business, you’re going to be the decision-maker, the visionary and the figurehead, but it’s the team you hire who will ultimately execute your directives and carry your business to success. Choosing the right people for your team is an excruciatingly hard series of decisions, and you’ll need to be prepared for that difficulty. 作为企业老板，你将成为决策者、远见者、领导人，但是真正执行你的计划、助你成功的是你雇佣的团队。为企业选择合适的人才是一系列及其痛苦的决定，你需要为这种困难做好心理准备。 Among other factors, you’ll have to carefully evaluate each candidate in terms of talent, experience, cost, and perhaps most important, culture fit. Without a strong company culture tying your workers together, you might as well give up any notion of teamwork. You’ll also have to be prepared for the tough decision of firing an employee in the event that the relationship doesn’t pan out as you intended. 在各种因素中，在评估员工候选人的时候，你需要考虑天赋、经验、培养他的成本、以及最重要的企业文化。如果没有强烈的企业文化让员工同心协力，那么任何团队合作都不可能正常进行。你也要有心理准备，自己苦心选拔的人才到最后可能没有朝你设想的方向发展。 4. Choosing when and how to expand 4.决定何时扩大企业规模，以何种方式扩大 Expansion, for any company, is an exciting notion, but it can also make your business extremely vulnerable. Expanding too quickly or too soon can put so much strain on your resources that the company can no longer stand. Slow or postponed expansion can prevent your company from scaling, and limit the amount of revenue you achieve. 对任何企业来说，扩大规模都是一项激动人心的行动。但是，企业也很容易因规模扩大不当而脆弱不堪。扩张太快太早可能会造成企业资源紧张，无法抵抗这种压力;太过保守则会阻止企业规模扩大，限制收益。 Finding the perfect balance between the two is your job as an entrepreneur, and you’ll have to babysit your company’s growth over time if you want any chance of expanding successfully. 在利弊中寻求最佳平衡点，就是企业家要做的工作。如果你想成功地扩大企业规模，就需要从始至终关注企业的增长。
5.决定何时、以何种方式结束企业家生涯 Everything that has a beginning has an end, and eventually, you’ll need to find an exit strategy for your business. For some entrepreneurs, that will mean selling the business. For others, it will mean handing it off to a family member. For some unfortunate business owners, it will mean filing bankruptcy or closing down, and for others it will mean retiring with millions of dollars. 所有的事情有开始就会有结束，你也要为自己铺垫一条合理的退休之路。有的企业家可能会卖掉自己的公司，有的则会让家庭成员接手。对于一些运气不好的企业家来说可能意味着破产倒闭，而对运气好的人来说可能就是以百万富翁的身份安然退休。 Determining the right time and right way to exit your company is the last business decision you’ll make, and it might have the greatest lasting impact on your future. 结束企业家之路的时间和方式是你最后需要做的抉择，但这个决定可能会对你的未来产生最持久的影响。 Making these decisions won’t be easy, but once you’ve settled on a choice, try not to look back. Your goal should be to make the most educated, confident decision you can, with the understanding that some of those decisions won’t work out the way you thought they would.
As long as you’ve done your research and spent ample time weighing your options, there’s no reason to regret any decision you make throughout your course as an entrepreneur. Enjoy your successes when they come, and take your failures as a learning experience. 作为一位企业家，只要你做过足够的调查、充分花时间权衡其中利弊，就没有理由后悔自己做的选择。欣然迎接成功，也坦然接受失败! -----------------------------------------------------------------------------------------------------
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1. Quitting your job
3. Deciding when and who to hire
5. Figuring out when and how to exit
做出这些决策并不容易，一旦你确定下来，尽量不要反悔。做决定之初，你应该努力考虑周全，做出最高明、最自信的选择，但同时也要明白其中一些决策不一定会朝着你希望的方向发展。
