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The Rise of Shanzhai Culture
2016-09-06 | 阅:  转:  |  分享 
  
TheRiseofShanzhaiCulture

Thevastarrayofknockoffname-brandproducts,suchascellphones,DVDs,MP3players,havemade”shanzhai”thehottestwordoftheyear.Nowwewearshanzhaiwatches,talkthroughshanzhaicellphones,playshanzhaivideogames,useshanzhaicomputers,evenwatchshanzhaiTVshows.onceatermusedbeforesomeelectronicproductstosuggestacopycatversionofinferiorquality,shanzhainowsuggeststomanychinesecreativityandtrendiness.Withthemediaallovertheriseofshanzhaiculture,publicopinionsareclearlydivided.

仿冒名牌产品繁多,如手机,DVD,MP3播放器,这些使得“山寨”成了一年中最热的词。现在我们带山寨手表,通过山寨手机交谈,玩山寨视频游戏,使用山寨电脑,甚至观看山寨电视节目。在使用一些电子产品时,山寨版意味着的质量低劣,山寨现在中国却是有创意和时尚的。随着山寨文化媒体的遍地兴起,公众的观点明确区分开来。

Advocatesinvariablyassociateitwithinnovation,stylishness,theDIYspirit,open-mindednessandpracticality,asshanzhaiproductsoftenmiximitationwithwww.edu800.cninnovation–asimilarskinbutadifferentheart.Thefinalproductsareusuallymorefunctionalandmuchcheaperthantheoriginal.Besides,theyrespondtothemarketmoreswiftlyandtheyaremoreconsiderateindesign.Thankstothem,morepeopleatthegrassrootslevelcanenjoythebenefitofmoderntechnology.

支持者总是把创新,时尚,DIY精神,开放性和实用性联系在一起,山寨产品往往混合模仿与创新——类似的外表但不同的核心。最终产品通常比原来的拥有更多的功能和更便宜。此外,他们对市场的反应更迅速,设计更周到。多亏了他们,更多在基层的人可以享受到现代科技带来的好处。

However,otherpeople,includingmyself,holdmorereservedattitudestowardstheshanzhaifever,forallthepopularityithaswon,acopycatisacopycat.Themockeryoftheprestigeproductsnotonlystealstheirprofitsbutalsoupsetsmarketcompetition.Moreover,shanzhaiproductsthriveonthecurrentlegalloopholes.Underthedisguiseofanti-dominancewww.zycaihui.comslogans,theymakeillegalprofitsbyviolatingintellectualpropertyrightsandevadingtaxes.Andtotopitoff,theso-calledinnovationisonlysenselesstalkastrueinnovationalwaysfaceshugecostsandpotentialfailures,whileplagiarismsimplybuildssuccessonotherpeople’srisks.

然而,其他人,包括我自己,对山寨热持有更多的保留态度,因为它所获得的人气来说,山寨的就是山寨。对于产品声誉的嘲讽是山寨不仅窃取他们的利益,而且也扰乱了市场竞争。此外,山寨产品的蓬勃发展显示了现行法律的漏洞。抗优势口号的伪装下,他们通过侵犯知识产权和逃税来达到非法获利。而最糟糕的是,所谓的创新只是毫无意义的大话,因为真正的创新总是面临巨大的成本和潜在的故障,而抄袭只是建立在其他人成功的风险上。

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