wearesocial.sg?@wearesocialsg?1WeAreSocial
CHINADIGITAL
LANDSCAPE2014
WEARESOCIAL’SSNAPSHOTOFKEYDIGITALDATA&STATISTICS
we
are
social
wearesocial.sg?@wearesocialsg?3WeAreSocial
IFYOU’DLIKEHELPTRANSLATINGTHESEFINDINGS
INTOAPOWERFULSOCIALSTRATEGY,CONTACTUS:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+6564231051
WEARESOCIAL.SG
wearesocial.sg?@wearesocialsg?3WeAreSocial
CHINACOUNTRYOVERVIEW
wearesocial.sg?@wearesocialsg?4WeAreSocial
TOTALPOPULATION
INTERNETUSERS
MOBILESUBSCRIBERS
INTERNETPENETRATION
URBAN
MOBILEPENETRATION
RURAL
ACTIVEQZONEUSERSQZONEPENETRATION
CHINA:SNAPSHOT
APR
2014
1,362,000,000
618,000,000
625,000,000
1,240,000,000
53%47%
45%
46%
91%
?Sources:NBSofChina,CNNIC,Tencent,MIITofChina.QzoneisChina’slargestactiveSNS
wearesocial.sg?@wearesocialsg?5WeAreSocial
1,362,000,000
CURRENTPOPULATIONINCHINA
?Source:NBSofChina(accessedApr2014)
wearesocial.sg?@wearesocialsg?6WeAreSocial
51%
OFTHEPOPULATION
INCHINAISMALE
?Source:NBSofChina(accessedMar2014)
wearesocial.sg?@wearesocialsg?7WeAreSocial
53%
OFTHEPOPULATIONIN
CHINALIVESINURBANAREAS
?Source:NBSofChina(accessedMar2014)
wearesocial.sg?@wearesocialsg?8WeAreSocial
INTERNETUSEINCHINA
wearesocial.sg?@wearesocialsg?9WeAreSocial
618,000,000
INTERNETUSERSINCHINA
THEREARE
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?10WeAreSocial
THAT’SNEARLYTWICETHE
POPULATIONOFTHEUSA
?Sources:CNNIC(Jan2014),USCensusBureau(accessedMar2014)
wearesocial.sg?@wearesocialsg?11WeAreSocial
45%
CHINAHASANINTERNET
PENETRATIONOF
?Sources:CNNIC(Jan2014),NBSofChina(accessedMar2014)
wearesocial.sg?@wearesocialsg?12WeAreSocial
29%
OFNETIZENSINCHINA
LIVEINRURALAREAS
ONLY
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?13WeAreSocial
14%
BUTIN2013,RURALINTERNET
USERSINCHINAINCREASEDBY
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?14WeAreSocial
INTERNETPENETRATION
INCHINABYREGION
BE?INGSHANGHAI
75%71%
GUANGDONG
66%
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?15WeAreSocial
25HOURS
ONTHEINTERNETEVERYWEEK
THEAVERAGECHINESE
NETIZENSPENDS
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?16WeAreSocial
3.45MB/S
THEAVERAGEINTERNET
CONNECTIONSPEEDINCHINAIS
?Source:ChinaCache,ascitedinJinghua.cn(Feb2014)
wearesocial.sg?@wearesocialsg?17WeAreSocial
SHANGHAI
HASTHEFASTESTINTERNETINCHINA
WITHASPEEDOF5.4MB/S,
?Source:ChinaCache,ascitedinJinghua.cn(Feb2014)
wearesocial.sg?@wearesocialsg?18WeAreSocial
81%
OFCHINESENETIZENSACCESSTHE
INTERNETVIAAMOBILEDEVICE
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?19WeAreSocial
DEVICESTHATCHINESE
NETIZENSUSETOGOONLINE
MOBILESDESKTOPS
81%70%
LAPTOPS
44%
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?20WeAreSocial
TOPONLINEACTIVITIESINCHINA
INSTANT
MESSAGING
ONLINE
NEWS
86%80%
SEARCH
ENGINE
79%
ONLINE
MUSIC
73%
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?21WeAreSocial
532,000,000
UNIQUEUSERSOFINSTANT
MESSAGINGINCHINA
THEREAREATLEAST
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?22WeAreSocial
808,000,000
ACTIVEACCOUNTSAT
THEENDOF2013
QQ,CHINA’STOP
MESSAGINGPLATFORMHAD
?Source:Tencent(Mar2014)
wearesocial.sg?@wearesocialsg?23WeAreSocial
490,000,000
SEARCHENGINEUSERSINCHINA
THEREAREATLEAST
?Source:CNNIC(Dec2013)
wearesocial.sg?@wearesocialsg?24WeAreSocial
SEARCHENGINEUSAGEINCHINA
APR
2014
98%
43%
39%
35%
24%
SOGOU360BAIDUGOOGLESOSO
?Source:CNNIC(Dec2013)
wearesocial.sg?@wearesocialsg?25WeAreSocial
FASTESTGROWING
ONLINEACTIVITIESINCHINA
GROUP
BUYING
TRAVEL
BOOKING
+69%+62%
ONLINE
SHOPPING
+25%
ONLINE
PAYMENT
+18%
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?26WeAreSocial
SOCIALMEDIAUSEINCHINA
wearesocial.sg?@wearesocialsg?27WeAreSocial
625,000,000
MONTHLYACTIVEUSERS
QZONE,THELARGESTSOCIAL
NETWORKINCHINA,HAS
?Source:Tencent(Mar2014)
wearesocial.sg?@wearesocialsg?28WeAreSocial
THAT’SMORETHAN
HALFOFFACEBOOK’S
GLOBALMONTHLY
ACTIVEUSERS
?Sources:Tencent(Mar2014),Facebook(Jan2014)
wearesocial.sg?@wearesocialsg?29WeAreSocial
TOPSOCIALNETWORKSINCHINA
APR
2014
600M
580M
556M
206M
160M
RENRENTENCENT
WEIBO
WECHATSINA
WEIBO
KAIXIN
?Sources:CIC(Dec2013),Tencent,Sina,RenrenandKaixin(accessedApr2014)
BYREGISTEREDUSERS
wearesocial.sg?@wearesocialsg?30WeAreSocial
TOPSOCIALNETWORKSINCHINA
APR
2014
625M
355M
129M
RENRENWECHATQZONESINAWEIBOMOMO
45M
40M
?Sources:Tencent,SinaandTech.qq.com(Mar2014),Immomo.com(Feb2014)
BYMONTHLYACTIVEUSERS
wearesocial.sg?@wearesocialsg?31WeAreSocial
37%
OFCHINESESOCIALNETWORKUSERS
USEALLOFWEIBO,WECHATANDSNS
?Source:CNNIC(Nov2013)
wearesocial.sg?@wearesocialsg?32WeAreSocial
46%
OFCHINESESOCIALNETWORKUSERS
USEBOTHWEIBOANDWECHAT
?Source:CNNIC(Nov2013)
wearesocial.sg?@wearesocialsg?33WeAreSocial
355,000,000
MONTHLYACTIVEUSERS
WECHAT,THEPOPULARMESSAGING
APPOWNEDBYTENCENT,HAS
?Source:Tencent(Mar2014)
wearesocial.sg?@wearesocialsg?34WeAreSocial
THAT''S79%OF
WHATSAPP’STOTAL
GLOBALMONTHLY
ACTIVEUSERS
?Sources:Tencent(Mar2014),WhatsApp(Feb2014)
wearesocial.sg?@wearesocialsg?35WeAreSocial
74%
OFWECHATUSERSCHECK
WECHATAFTERTHEIRMEAL
?Source:CNNIC(Nov2013)
wearesocial.sg?@wearesocialsg?36WeAreSocial
TIMINGOFWECHATUSAGE
AFTER
MEAL
BEFORE
SLEEP
74%73%
WHILE
COMMUTING
55%
ATWORK
ORSTUDY
51%
?Source:CNNIC(Nov2013)
wearesocial.sg?@wearesocialsg?37WeAreSocial
75%
OFWECHATUSERSAREUSING
‘MOMENTS’,THETIMELINEFEATURE
?Source:CNNIC(Nov2013)
wearesocial.sg?@wearesocialsg?38WeAreSocial
TOPACTIVITIESONWECHAT
TEXT
MESSAGING
VOICE
MESSAGING
92%90%
USING
‘MOMENTS’
75%
GROUP
CHATTING
62%
?Source:CNNIC(Nov2013)
wearesocial.sg?@wearesocialsg?39WeAreSocial
129,000,000
MONTHLYACTIVEUSERS
SINAWEIBOHAS
?Source:Sina(Mar2014)
wearesocial.sg?@wearesocialsg?40WeAreSocial?Source:SinaWeiboDataCenter(Dec2013)
MORETHANHALFOF
SINAWEIBO’SUSERS
WEREBORNAFTER1990
wearesocial.sg?@wearesocialsg?41WeAreSocial
73%
OFSINAWEIBOUSERSACCESS
WEIBOFROMMOBILE
?Source:SinaWeiboOpenPlatform(accessedApr2013)
wearesocial.sg?@wearesocialsg?42WeAreSocial
TIMINGOFWEIBOUSAGE
AFTER
MEAL
BEFORE
SLEEP
65%62%
ATWORK
ORSTUDY
39%
WHILE
COMMUTING
38%
?Source:CNNIC(Nov2013)
wearesocial.sg?@wearesocialsg?43WeAreSocial
TOPACTIVITIESONWEIBO
SHARING
INFORMATION
READING
NEWS
70%70%
MAKING
POSTS
65%
ENJOYING
VIDEOS/MUSIC
52%
?Source:CNNIC(Nov2013)
wearesocial.sg?@wearesocialsg?44WeAreSocial
<?
404,000
CORPORATEWEIBO
ACCOUNTSONSINAWEIBO
THEREAREALREADY
?Source:SinaWeiboDataCenter(Dec2013)
wearesocial.sg?@wearesocialsg?45WeAreSocial
$56,000,000
INQ42013,SINAWEIBOGENERATED
ANADVERTISINGREVENUEOF
?Source:Sina(Feb2014)
wearesocial.sg?@wearesocialsg?46WeAreSocial
163%
INQ42013,SINAWEIBO’SADVERTISING
REVENUESAWY-O-YGROWTHOF
?Source:Sina(Feb2014)
wearesocial.sg?@wearesocialsg?47WeAreSocial
820,000
USERSINCHINA
FACEBOOKHASAROUND
?Source:Facebook(accessedMar2014)
wearesocial.sg?@wearesocialsg?48WeAreSocial
4,000,000
USERSINCHINA
LINKEDINHASOVER
?Source:LinkedIn(Feb2014)
wearesocial.sg?@wearesocialsg?49WeAreSocial
DAJIETIANJI
24M18M
USERSONTOPPROFESSIONAL
SOCIALNETWORKSINCHINA
?Sources:Dajie.com(accessedApr2014),Tianji.com(accessedApr2014)
wearesocial.sg?@wearesocialsg?50WeAreSocial
?
200,000,000
MONTHLYUNIQUEVISITORS
DOUBAN,APOPULARINTEREST-
BASEDSNSINCHINAHAS
?Source:Douban(accessedMar2014)
wearesocial.sg?@wearesocialsg?51WeAreSocial
?
?
ONETHIRD
OFMOVIEVIEWERSINCHINA
AREDOUBANUSERS
?Source:Douban(accessedMar2014)
wearesocial.sg?@wearesocialsg?52WeAreSocial
428,000,000
ONLINEVIDEOVIEWERSINCHINA
THEREAREATLEAST
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?53WeAreSocial
400,000,000
UNIQUEVIEWERSEVERYMONTH
YOUKUANDTUDOU,THETOP
CHINESEONLINEVIDEOSITES,ATTRACT
?Source:YoukuTudouInc.(accessedMar2014)
wearesocial.sg?@wearesocialsg?54WeAreSocial
THAT’S40%
OFYOUTUBE’S
GLOBAL
UNIQUEUSERS
?Sources:YoukuTudouInc.(accessedMar2014),YouTube(accessedMar2014)
wearesocial.sg?@wearesocialsg?55WeAreSocial
58%
OFCHINESEONLINEVIDEOUSERS
WATCHEDVIDEOSONMOBILEIN2013
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?56WeAreSocial
MOBILEPHONEUSAGEINCHINA
wearesocial.sg?@wearesocialsg?57WeAreSocial
1,240,000,000
THENUMBEROFMOBILEPHONE
SUBSCRIPTIONSINCHINAIS
?Source:MIITofChina(Mar2014)
wearesocial.sg?@wearesocialsg?58WeAreSocial
THAT’SMORE
THAN6TIMES
THEPOPULATION
OFBRAZIL
?Sources:MIITofChina(Mar2014),USCensusBureau(accessedMar2014)
wearesocial.sg?@wearesocialsg?59WeAreSocial
91%
CHINAHASAMOBILE
SUBSCRIPTIONPENETRATIONOF
?Sources:MIITofChina(Mar2014),MBSofChina(accessedMar2014)
wearesocial.sg?@wearesocialsg?60WeAreSocial
640,000,000
UNIQUEMOBILEPHONE
USERSINCHINA
THEREAREAROUND
?Source:GSMAIntelligence
wearesocial.sg?@wearesocialsg?61WeAreSocial
THEAVERAGEPHONE
USERINCHINAHAS
1.95ACTIVEMOBILE
SUBSCRIPTIONS
?Sources:extrapolatedfromGSMAIntelligenceandMIITofChina(Mar2014)
wearesocial.sg?@wearesocialsg?62WeAreSocial
PERCENTAGEOFTOTAL
MOBILESUBSCRIPTIONS
THATAREPRE-PAID
PERCENTAGEOFTOTAL
MOBILESUBSCRIPTIONS
THATAREPOST-PAID
PERCENTAGEOFMOBILE
SUBSCRIPTIONSTHAT
ARE3GCONNECTIONS
?Source:GSMAIntelligence
APR
2014
3G
CHINA’SMOBILECONTRACTSBYTYPE
79%21%34%
wearesocial.sg?@wearesocialsg?63WeAreSocial
700,000,000
ACTIVESMARTMOBILEDEVICES
INCHINA,THEREAREOVER
?Source:Umeng(Mar2014)
wearesocial.sg?@wearesocialsg?64WeAreSocial
430,000,000
3GMOBILESUBSCRIBERS
CHINAHASROUGHLY
?Source:MIITofChina(Mar2014)
wearesocial.sg?@wearesocialsg?65WeAreSocial
500,000,000
MOBILEINTERNETUSERSINCHINA
THEREAREOVER
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?66WeAreSocial
19%
IN2013,CHINA’SMOBILE
INTERNETUSERSGREWBY
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?67WeAreSocial
TOPONLINEACTIVITIESOFMOBILE
INTERNETUSERSINCHINA
INSTANT
MESSAGING
ONLINE
NEWS
86%73%
MOBILE
SEARCH
73%
ONLINE
MUSIC
58%
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?68WeAreSocial
100,000,000
REGISTEREDUSERS
MOMO,APOPULARLOCATION-
BASEDSOCIALNETWORKINGAPPHAS
?Source:Immomo.com(Feb2014)
wearesocial.sg?@wearesocialsg?69WeAreSocial
KUAIDIDIDI
14M9M
NUMBEROFPEOPLEUSINGMOBILE
TAXIBOOKINGAPPSEACHMONTH:
?Source:iResearch(Mar2014)
TAXI%
wearesocial.sg?@wearesocialsg?70WeAreSocial
E-COMMERCEINCHINA
wearesocial.sg?@wearesocialsg?71WeAreSocial
300,000,000
ONLINESHOPPERSINCHINA
THEREAREMORETHAN
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?72WeAreSocial
500,000,000
REGISTEREDUSERS
TAOBAO,CHINA’SBIGGEST
ONLINERETAILPLATFORM,HAS
?Source:Taobao.com(accessedApr2014)
wearesocial.sg?@wearesocialsg?73WeAreSocial
$296BILLION
IN2013,THEMARKETSIZEOF
ONLINESHOPPINGINCHINAREACHED
?Sources:basedondatafromiResearch(Jan2014)
wearesocial.sg?@wearesocialsg?74WeAreSocial
$1,000
ONONLINESHOPPING
IN2013,EACHCHINESE
ONLINESHOPPERSPENTALMOST
?Sources:BasedondatafromiResearch(Mar2014),CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?75WeAreSocial
GROUPBUYING
ISTHEFASTESTGROWINGONLINE
ACTIVITYAMONGSTCHINESENETIZENS
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?76WeAreSocial
260,000,000
ONLINEPAYMENTUSERSINCHINA
THEREAREATLEAST
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?77WeAreSocial
$865BILLION
IN2013,THETOTALVOLUMEOF
THIRD-PARTYONLINEPAYMENTREACHED
?Sources:basedondatafromiResearch(Jan2014),CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?78WeAreSocial
$3,327
VIATHIRD-PARTY
ONLINEPAYMENT
IN2013,EACHCHINESE
ONLINEPAYMENTUSERSPENT
?Source:BasedondatafromiResearch(Jan2014)
wearesocial.sg?@wearesocialsg?79WeAreSocial
300,000,000
VERIFIEDUSERSATTHEENDOF2013
ALIPAY,THETOPCHINESETHIRD-PARTY
PAYMENTPLATFORM,HADNEARLY
?Source:Alipay.com(accessedMar2014)
wearesocial.sg?@wearesocialsg?80WeAreSocial
THAT''SMORETHAN
TWICETHENUMBER
OFGLOBALLYACTIVE
PAYPALACCOUNTS
?Sources:Tencent(Mar2014),PayPal(Mar2014)
wearesocial.sg?@wearesocialsg?81WeAreSocial
M-COMMERCEINCHINA
wearesocial.sg?@wearesocialsg?82WeAreSocial
9%
OFTHEONLINESHOPPING
MARKETINCHINAIN2013
MOBILESHOPPING
REPRESENTED
?Source:BasedondatafromiResearch(Mar2014)
wearesocial.sg?@wearesocialsg?83WeAreSocial
169%
IN2013,THEMARKETSIZEOFMOBILE
SHOPPINGINCHINAINCREASEDBY
?Source:BasedondatafromiResearch(Mar2014)
wearesocial.sg?@wearesocialsg?84WeAreSocial
48%
OFONLINESHOPPERSINCHINA
AREALSOMOBILESHOPPERS
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?85WeAreSocial
160%
IN2013,THENUMBEROFMOBILE
SHOPPERSINCHINAINCREASEDBY
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?86WeAreSocial
48%
OFTOTALONLINE
PAYMENTUSERS
MOBILEPAYMENTUSERS
INCHINAACCOUNTFOR
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?87WeAreSocial
127%
IN2013,THENUMBEROFPEOPLEUSING
MOBILEPAYMENTSINCHINAGREWBY
?Source:CNNIC(Jan2014)
wearesocial.sg?@wearesocialsg?88WeAreSocial
2,780,000,000
MOBILEPAYMENTSWERE
MADEONALIPAY
IN2013,ATOTALOF
?Source:Alipay.com(accessedMar2014)
wearesocial.sg?@wearesocialsg?89WeAreSocial
THAT’SNEARLY5,300
MOBILEPAYMENTS
EVERYMINUTE
?Source:Alipay.com(accessedMar2014)
wearesocial.sg?@wearesocialsg?90WeAreSocial
88%
OFSINAWEIBOUSERSAREALSO
USERSOFMOBILEPAYMENT
?Source:SinaWeiboDataCenter(Dec2013)
wearesocial.sg?@wearesocialsg?91WeAreSocial
3IN4
MOBILEPAYMENTUSERSONSINA
WEIBOHAVEUSEDALIPAY
?Source:SinaWeiboDataCenter(Dec2013)
wearesocial.sg?@wearesocialsg?92WeAreSocial
18-22
YEARSOLD
NEARLYHALFOFMOBILE
PAYMENTUSERSONSINAWEIBOARE
?Source:SinaWeiboDataCenter(Dec2013)
wearesocial.sg?@wearesocialsg?250WeAreSocial
FINDOUTMOREAT
WEARESOCIAL.SG
MakingFriends&InfluencingPeople?45WeAreSocial
WEARESOCIALISAGLOBALCONVERSATIONAGENCY.
WEHELPBRANDSTOLISTENTO,UNDERSTAND,
ANDENGAGEINCONVERSATIONSINSOCIALMEDIA.
WE’REALREADYHELPINGMANYOFTHEWORLD’S
TOPBRANDS,INCLUDINGADIDAS,UNILEVER,
DIAGEO,NESTLé,HEINZ,ANDLVMH.
IFYOU’DLIKETOCHATABOUTUSHELPINGYOU
TOO,CALLUSON+6564231051,OREMAIL
USATSAYHELLO@WEARESOCIAL.SG.
FINDOUTMOREATWEARESOCIAL.SG.
wearesocial.sg?@wearesocialsg?95WeAreSocial
WEARESOCIALSINGAPORE
TIANYUXU&SIMONKEMP
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+6564231051
HTTP://WEARESOCIAL.SG
|
|
