看500强公司如何部署战略发展

百战归来 2016-10-09

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How a global 500 company develops its business growth strategy?

2016年10月4日，时值ABB集团125周年庆典之际，该公司发布了“新阶段”战略的第三期部署，以进一步为客户和股东创造价值。 ABB, a world’s leading power and automation technology group, launched Stage 3 of its Next Level strategy at its 125th anniversary ceremony on October 4, to unlock value for customers and shareholders.

其核心内容包括：

打造四个以市场为导向的事业部（Shaping four focused, market-leading, entrepreneurial divisions）;保留电网业务并继续推动转型（Continued Power Grids transformation under ABB ownership）；充分挖掘ABB在数字化领域的增长潜力（Realizing full potential as digital champion ）；加速推进卓越运营（Accelerating momentum in operational excellence）；以及加强ABB品牌建设（Strengthening global ABB brand ）。

ABB集团首席执行官史毕福(ABB CEO Ulrich Spiesshofer)表示：

ABB集团首席执行官史毕福

“在过去的两年中，ABB日益灵活、精简和高效。我们不断提高利润率，进一步强化现金流。‘新阶段’战略第三期部署将指导我们在成功转型的道路上继续前行，进一步巩固全球技术领导者和数字化领军企业的地位。在“ABB Ability”数字化解决方案理念引领下，更精简的四大事业部，将以市场为导向，更聚焦、更敏捷地满足客户在能源革命和第四次工业革命浪潮中产生的新需求。”

“Over the last two years, ABB has become faster, leaner and more efficient. We have continuously improved margins and further strengthened our cash generation. In Stage 3 of our Next Level strategy, we are building on our successful transformation momentum and strengthening our position as a pioneering technology leader and global digital champion. With our four simplified, market-leading, entrepreneurial businesses, combined with “ABB Ability”, we address customers’ needs in the Energy and Fourth Industrial Revolutions in a more focused and agile way.”

那么什么是ABB Ability呢？

“ABB Ability”是数字化解决方案理念的重大突破(Quantum leap in digital with ABB Ability)

ABB是数字化领域的隐形冠军，市场定位理想。通过新的和既有的端到端数字化技术，在智能云平台上实现设备互联闭环，赢得市场空间。ABB将进一步运用丰富的行业经验，设计、建设和运营独特的数字化解决方案，为客户提供真正的差异化服务。

ABB is a hidden digital champion today. It is ideally positioned to win in the digital space with new and existing end-to-end digital solutions that build on the intelligent cloud and close the loop with connected devices. ABB will use its profound knowledge of its customers’ domains to plan, build and operate a unique digital offering which will deliver true operational differentiation for customers.

最新推出的“ABB Ability”数字化解决方案整合现有的ABB产品组合和服务方案，覆盖所有客户行业，进一步巩固集团在第四次工业革命的行业领先地位，提升ABB四大事业部的竞争实力。

The newly launched ABB Ability offering combines ABB’s portfolio of digital solutions and services across all customer segments, cementing the group’s leading position in the Fourth Industrial Revolution and support the competiveness of ABB’s four entrepreneurial divisions.

今天ABB宣布与全球最大的软件公司微软深入合作，结为战略合作伙伴，携手在整合的云平台基础上开发下一代数字化解决方案。ABB在众多行业的技术专长以及丰富经验，与微软的Azure智能云系统、B2B工程能力相结合，将为客户创造更大价值。两家企业将携手把ABB机器人、船舶和电动汽车等业务领域的客户数字化成功经验，拓展到其他客户行业。

ABB today announced a far-reaching strategic partnership with Microsoft, the world’s largest software company, to develop next-generation digital solutions on an integrated cloud platform. Customers will benefit from the unique combination of ABB’s deep domain knowledge and extensive portfolio of industrial solutions and Microsoft’s Azure intelligent cloud as well as B2B engineering competence. Together, the partners will drive digital transformation in customer segments across ABB’s businesses such as robotics, marine and e-mobility.

史毕福表示：“微软与ABB强强联手，将为电力、工业、交通和基础设施领域的客户带来独特优势。结合ABB 在全球安装的七千多万台互联设备以及七万多个正在运行的控制系统，双方将联手打造世界上最大的工业云平台之一。”

“This partnership will provide unique benefits to our customers in utilities, industry, transport & infrastructure, building on the combined strength of Microsoft and ABB,” said Spiesshofer. “Building on ABB’s installed base of more than 70 million connected devices and more than 70,000 installed control systems, the next step is to develop one of the world’s largest industrial cloud platforms.”

物联网专家Guido Jouret已于2016年10月1日出任集团首席数字官，进一步推动ABB业务的数字化发展。他直接向集团首席执行官汇报。

ABB’s digital transformation will be led by Guido Jouret, a pioneer in the Internet of Things, who began his role as Chief Digital Officer, reporting directly to the CEO, on October 1, 2016.

ABB集团董事长傅赛(Peter Voser, chairman of ABB’s Board of Directors表示：

“‘新阶段’战略前两期部署的成功执行显著改善了集团的经营状况和财务表现，成功打造出一个更关注外部、更精简的ABB。由董事会全体与公司管理层，以及外部顾问紧密合作制定的第三期部署计划，将引领我们为客户和全体股东创造更多价值，同时确保公司的长期成功。保留电网业务，并由ABB管理层继续主导的电网业务转型，是各方谨慎评估后作出的决策，对股东们而言是最好的选择。我们坚决支持管理团队以及今天提出的行动计划。”

Peter Voser, chairman of ABB’s Board of Directors, said, “The successful execution of our Next Level strategy to date has led to significantly improved operational and financial performance and a more externally focused, simpler ABB. The entire board worked with the management and external advisors on all elements of Stage 3, which will unlock value for customers and all shareholders while ensuring the company’s long-term success. The continued transformation of our Power Grids division under ABB’s management is the best of all carefully assessed options for shareholders. We firmly support the management team and the action plan presented today.”