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不管你是否意识到，汽车已融入了你的生活;不管你是否拥有一辆爱车，香车已装饰了你的梦。汽车代表的不仅仅是一辆有4个轮子的交通工具了，还是一种新生活态度。而且，汽车广告早已不像“有山必有路，有路必有××车”那么简单了。单纯卖车已经没有多少人会买你的账了。汽车商在售卖汽车之前，先要把一种与车相关的新生活方式卖给你。《和新生活一起兜风去》 Private cars have penetrated into your life no matter whether you have noticed that. They appeared in your dreams even if you do not have one now. Today, cars cease to be a kind of simple transportation vehicles. Instead, they come to show your attitude to life. Likewise, the simple advertisement sentence for cars like “On every road, there is a some car.” can not do today. If cars are sold simply as transportation vehicles, nobody would have the least intention to buy them. It is absolutely necessary to “sell” you a new type of lifestyle related with private cars before the distributors can succeed in selling their cars. |
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