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狮城头条 | HLH AGRI R&D:“都市农夫” 打造新田园生活品牌

 启云_9137 2017-10-18

喧哗的城市,繁忙的工作,让你远离了大自然的安宁与精神的平静。然而在新加坡这样一座繁华的城市秘处,却藏觅着一个美丽、恬静、安逸的花园农场,在这里,你将体会到从未有过的,截然不同的新加坡生活。


创建于2008 年的克兰芝农场度假村位于林厝港,是新加坡首家集娱乐休闲观光度假的原生态主题酒店。客人可以在这里尽享田园生活的轻松和乐趣。当您探索这片度假胜地的时候,可以呼吸着新鲜的乡村空气,悠闲的散步欣赏各地的种植园风景。豪华的住宿,优美的景色,宁静的环境和农场住宿体验——这些只是克兰芝农场度假村酒店愉快假期其中的一部分。克兰芝农场度假村酒店目前拥有35 间风格各异的房间,无论是朋友相会,还是公司聚会,在这里都可以享受专属的服务和配套,私人自动门停车场,露天浴室和阳台,品尝新鲜水果和蔬菜,感受不一样的人生。


克兰芝农场度假村酒店是由上市公司逢来发农业研发公司董事长王美发一手创办的,年轻的老板王佳明先生在父亲的全力支持下,于2014 年一月正式接任了度假村老板一职。充满创意的佳明顶着压力,集合团队力量,为度假村注入了新的管理模式和经营状态,创造出别具一格的营销策略,快速占领市场,重塑度假屋品牌。世界第一间燕窝博物馆——将全天恭候游客的光临。在这里,游客不仅可以了解到燕窝的历史、产地以及制作过程,还能购买到纯正的极品燕窝,为来到度假村的顾客带来了不一样居住体验。


如今的度假村,提出走年轻一族的线路,他们立足青年人市场,设计多元化的活动,以青春、新潮的主题派对吸引年轻一群。企业根据不同的时节总能构思出符合当时主题的各项活动,例如利用度假村独特的环境与地域优势,举办万圣节主题派对,还有不定时地利用啤酒广场举办歌唱比赛等等。


克兰芝农场度假村酒店最大的特点便是与新加坡繁华城市的鲜明对比,度假村常年与学校合作,安排中小学生前来学习并亲自动手种植蔬果,让孩子们不仅学习到知识,而且懂得不浪费粮食。在度假村里,你可以租一个或多个专属于自己的迷你小农场,接受农业基础知识培训,种植自己喜欢的蔬果,做一次都市农夫,在辛勤的劳动之后,品尝自己的劳动成果,这样的体验和机会教育,是在新加坡乃至整个东南亚也很难体验的。


未来,克兰芝农场度假村希望能够将“都市农夫”发展成为一种新加坡特有的生活方式,能够有更多的人在繁忙的工作之余可以了解并且参与进来,为一成不变的生活带去一丝特别的乡村色彩。


Bustling city and busy work keep you away from the natural peace and spiritual tranquility. However, right in the western part of Singapore, there is a hidden farm which is beautiful, peaceful and relaxing. From here,you will experience a very different Singapore life.


D’Kranji Farm Resort was founded in 2008 and located in Lim Chu Kang, Kranji Countryside. it was the first and only Agri-tainment farm resort in Singapore. This is the place where guests can enjoy the fresh air and fun.You can take a leisurely stroll, appreciate the greenery and tour around the fruits and vegetables plantation.Luxurious villa, beautiful scenery, peaceful environment and special farm accommodation experience----those are just a part of your retreat in D’Kranji Farm Resort.Currently, there are 35 rooms in the resort. Whether it is friends’ gathering, family getaway or company events, one can enjoy the exclusive services and packages available. The individual Villas also comes with a unique drive through check in/out reception,private auto-gate parking lot, outdoor bathroom and balcony.


Dato. Dr. Johnny Ong Bee Huat, the chairman of listed company HLH Group Limited, founded D’Kranji Farm Resort. He is succeeded by his Eldest son, Mr. Ryan Ong who officially took over the Operations of the resort in January 2014. Under Ryan’s directions, he injected new management style and aims to create a unique marketing strategy to the resort in order to attract more visitors. The latest addition to the resort:“Swiftlet Garden Museum”----which is the world’s first bird’s nest museum was brought in by Ryan Today, D’Kranji Farm Resort is aiming towards a younger generation (not just for family but also young adults who drives or loves to explore the Countryside).To capture this market, Ryan’s intention is to plan modern theme activities such as Halloween and Christmas parties.


D’Kranji Farm Resort perennially cooperates with schools, arranging pre and primary schoolers for the farm tour. There are also smaller agriculture kisoks which can be rented to farming enthusiastic who wants to grow their favourite vegetables and fruits. This kind of experiences are now hard to find in Singapore.Moving forward, Ryan hopes that “City Farmers” can become an unique lifestyle in Singapore, and looks forward to more people joining him and his team at the resort after their regular working hours; to bring a balance to the hectic lifestyle and add more colours to the mundane routine.



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