养生养老项目计划书

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养老养生度假村项目

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时间:二O一五年

中国商业计划书案例网

1/24页

养生养老度假村商业计划书

目录

第一章 总论 ................................................................................................................... 1 1.1 项目名称................................................................................错误～未定义书签。 1.2项目概述.................................................................................错误～未定义书签。 1.2.1核心理念 ..........................................................................错误～未定义书签。 1.2.2商业模式 ..........................................................................错误～未定义书签。 1.3项目的优势 .........................................................................错误～未定义书签。 1.4 建设规模 ............................................................................错误～未定义书签。 1.5 融资需求 ............................................................................错误～未定义书签。 1.6 财务预测 ............................................................................错误～未定义书签。 第二章 公司简介 ............................................................................................................ 2 2.1 基本信息............................................................................................................... 2 2.2 发展历程............................................................................................................... 2 2.3公司发展规划 ........................................................................................................ 2 2.4 组织结构............................................................................................................... 2 2.5 管理团队............................................................................................................... 2 第三章 产品与服务 ........................................................................................................ 3 3.1项目概况................................................................................................................ 3 3.2项目规划................................................................................................................ 3 3.2.1 硬件设施及基础服务 ...................................................................................... 3 3.2.2 特色服务 ........................................................................................................ 5 3.3 核心价值............................................................................................................... 7 第四章 市场分析 ............................................................................................................ 8 4.1客源定位................................................................................................................ 8 4.2政策的支持 ............................................................................................................ 8 4.3市场容量................................................................................................................ 9 4.3.1. 目标消费人群现状 ......................................................................................... 9 4.3.2 养生旅游市场容量变化趋势 ....................................................................... 10 4.4 市场的竞争分析.................................................................................................. 11

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养生养老度假村商业计划书

4.4.1 产品与服务特色 ........................................................................................... 11 4.4.2市场的竞争格局 ............................................................................................ 12 4.5 市场分析结论 ..................................................................................................... 13 第五章 商业模式 .......................................................................................................... 15 5.1运营模式.............................................................................................................. 15 5.2 盈利模式............................................................................................................. 15 5.2.1养老养生收入 ...................................................................错误～未定义书签。 5.2.2旅游度假收入 ...................................................................错误～未定义书签。 5.2.3商铺招商收入 ...................................................................错误～未定义书签。 5.2.4会议接待收入 ...................................................................错误～未定义书签。 5.2.5推荐费 ..............................................................................错误～未定义书签。 第六章 发展规划 .......................................................................................................... 16 6.1 SWOT分析 ........................................................................................................... 16 6.1.1优势............................................................................................................... 16 6.1.2 劣势 .............................................................................................................. 16 6.1.3 机会 .............................................................................................................. 16 6.1.4 威胁 .............................................................................................................. 16 6.2 竞争策略............................................................................................................. 16 6.3 战略目标............................................................................................................. 16 6.4实施计划.............................................................................................................. 16 6.4.1近期(2015-2018年) ......................................................错误～未定义书签。 6.4.2中期(2019-2023年) ......................................................错误～未定义书签。 6.4.3远期(2024-2030年) ......................................................错误～未定义书签。 第七章 营销策略 .......................................................................................................... 17 7.1 消费者行为分析.................................................................................................. 17 7.1.1 企业客户 ...................................................................................................... 17 7.1.2散客............................................................................................................... 17 7.2 品牌推广策略 ..................................................................................................... 17 7.2.1 线上推广 ...................................................................................................... 17 7.2.2线下推广 ....................................................................................................... 17

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养生养老度假村商业计划书

7.3渠道策略.............................................................................................................. 17 7.4价格策略.............................................................................................................. 17 第八章 融资方案 .......................................................................................................... 18 8.1融资方案.............................................................................................................. 18 8.2资金使用计划 ...................................................................................................... 18 8.3 退出机制............................................................................................................. 18 8.3.1 股权转让 ...................................................................................................... 18 8.3.2 公司回购 ...................................................................................................... 18 8.3.3 持续经营，获取股利 .................................................................................... 18 第九章 财务分析 .......................................................................................................... 19 9.1 财务假设................................................................................错误～未定义书签。 9.2 财务预测................................................................................错误～未定义书签。 9.2.1 收入预测 .........................................................................错误～未定义书签。 9.2.2 成本预测 .........................................................................错误～未定义书签。 9.2.3 利润预测 .........................................................................错误～未定义书签。 9.2.4 净现金流量预测 ..............................................................错误～未定义书签。 9.3财务评价.................................................................................错误～未定义书签。 第十章 风险分析 .......................................................................................................... 19 10.1 自然灾害风险.................................................................................................... 20 10.1.1 风险描述..................................................................................................... 20 10.1.2 规避措施..................................................................................................... 20 10.2 财务风险 ........................................................................................................... 20 10.2.1 风险描述..................................................................................................... 20 10.2.2 规避措施..................................................................................................... 20 10.3 市场风险 ........................................................................................................... 20 10.3.1 风险描述..................................................................................................... 20 10.3.2 规避措施..................................................................................................... 20 10.4 人力资源管理风险 ............................................................................................ 20 10.4.1 风险描述..................................................................................................... 20 10.4.2 规避措施..................................................................................................... 20

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养生养老度假村商业计划书

第一章 执行摘要

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