|
商业天才的与众不同——亚马逊CEO贝索斯15条经典语录 1、On complacency: 'A company shouldn't get addicted to being shiny, because shiny doesn't last.'关于自满：“一个公司不应该沉迷于自己的光芒，因为那是不长久的。” 2、On innovation: 'I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.'关于创新：“我认为节俭驱动创新，就像其他限制驱动创新一样。从一个密闭的盒子里走出去的唯一途径就是创造一条道路。” 3、On progress: 'If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.'关于发展：“如果你竞争对手为中心，你就不得不等待你的竞争对手有所作为。如果你以客户为中心，你就会更具有开拓性。” 4、On developing company culture: 'Part of company culture is path-dependent—it's the lessons you learn along the way.'关于公司文化：“公司文化的一部分是路径依赖，这是你在前进道路上的必修课程。” 5、On new ideas: 'There'll always be serendipity involved in discovery.'关于创意：“新发现的获得往往包含意外因素。” 6、On haters: 'If you never want to be criticized, for goodness' sake don't do anything new.'关于批评：“如果你希望永远不被批评，那就不要尝试任何新事物好了。” 7、On motivation: 'I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.'关于动力：“我坚信倡导者能够创造更好的产品，因为他们关心的东西更多。对于一个倡导者来说，一个项目并不仅仅只是一个生意。他的事业与生意有关，而且必须把生意做好，但生意并非他做这件事情的原因。你做某一件事情，是因为它对你来说是有意义的，那才是你的动力。” 8、On choosing friends: 'Life's too short to hang out with people who aren't resourceful.'关于交友：“人生太短，不应该浪费时间与平庸者交朋友。” 9、On morals: 'The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.'关于道德：“最让我不快的一件事是，有一天当我走过银行时，看到一则广告试图说服人们将自己的房子作二次抵押去贷款去旅游。这已经近乎邪恶。” 10、One strategy: 'We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.'关于策略：“在亚马逊的经营上，有三大想法我们已经坚持了18年，它们是亚马逊成功的原因：客户至上、创新和耐心。” 11、On growth: 'All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.'关于成长：“所有的企业都应该永远保持年轻，如果你与客户一同变老，你就会重蹈伍尔沃斯(Woolworth)公司的覆辙。” 12、On pivoting: 'If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.'关于坚持：“如果你不顽强，你就会过早放弃试验。如果你不灵活，你就会以头撞墙，而不会找到解决问题的不同办法。” 13、On marketing: 'In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.'关于营销： “在旧的世界里，你用30％的时间创建一种伟大的服务，用70％的时间来营销。在新的世界里，这个比例应该倒过来。” 14、On pricing: 'There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.'关于定价：“有两种类型的公司，一种是为提高价格而工作的公司，一种是为降低价格而工作的公司，我们将成为第二种。” 15.Cleverness is a gift, kindness is a choice.聪明是一种天赋，而善良是一种选择。 |
|
|
