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互联网时代:民营公司运营大数据推动研究咨询业发展

2018-09-28  时代的今天

我国市场研究行业2017年的市场规模排名全球第五,但市场占有率仅为6%,与第一的美国40%的市场占有率差距巨大,人均市场研究额仅为1.36美元/人,远低于全球平均值,市场研究行业规模与我国的经济规模严重不匹配,未来仍有较大的增长潜力。传统调研采用的是抽样分析,而大数据调研研究对象是全体客户,由机器处理,没有人为因素干扰,大数据分析的优点是处理速度快、获得信息全、分析准确。互联网技术的普及,大数据的发展,给传统市场调研行业带来新的冲击。同时,中为咨询认为大数据技术发展为市场研究行业带来新工具、新技术、新方法,把传统的调研方式和大数据的手段相结合,可以更快速、更精准地帮助企业提升产品质量、客户服务和企业绩效。

我国市场研究行业起步晚,规模相对较小,成长潜力巨大。国外市场调研行业发展迅速,在发达国家市场调研行业已进入成熟阶段,成为国家服务业的重要组成部分;我国资本市场对发展与改革催生对高质量、第三方市场调研的需求。虑到我国是仅次于美国的世界第二大经济体,我国市场调查行业营业额与我国经济规模严重不匹配,行业空间尚待进一步发掘。行业的规范化与专业化提升了行业的信誉与调查产品质量,直接推动了市场调查业的需求。中为咨询认为,随着我国经济体制改革的深入,市场经济快速发展,市场竞争的加剧,企业对市场调查业的需求也将急剧增长。互联网技术的普及给这个行业带来新的冲击,未来行业将向大数据调研方向发展,现有的低市场集中度的格局也将打破,由早期无序发展阶段,进入相对成熟的发展阶段。中国民营咨询公司发展信息资料:

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241http://blog.vsharing.com/qianxingwuji/A1940063.html

242http://bbs.vsharing.com/Management/Consulting/1940063-1.html

上述产业政策为我国现代服务业的发展提供了良好的政策环境。在市场研究公司业务转型的过程中,在利用大数据处理技术、新的数据模型计算法为客户提供产品及服务方面,上述政策为公司业务发展提供了良好的政策环境。市场调查行业在新时代和新环境下应该积极主动地拥抱新工具、新技术、新方法,并且把传统的调研方式和大数据的手段相结合,更快速、更精准地去收集到真正有效和有用的样本和数据。只有实现“既快又好”,才能真正帮助企业去及时洞悉竞争激烈、瞬息万变的汽车、金融、TMT等行业,并有针对性地去帮助它们提升产品质量、客户服务和企业绩效。大数据的魅力在于其与不同的行业结合,可以发掘行业新的动力,看似百亿的规模,背后却能撬动千亿级的相关市场规模。

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