2018 英国伦敦国际奖 海报类获奖作品公布

2018 英国伦敦国际奖

London International Awards 2018

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英国伦敦国际奖，也称作伦敦国际广告节，世界五大广告节之一。自1985年正式创立以来，每年有近百个国家和地区参加，近年来报名作品均在万件以上，所有的获奖者将得到一座铜像。铜像为一个展翅欲飞、企图飞跃自我的超现实主义的人类外形。 

自成立以来，伦敦国际奖（LIA）一直是各种媒体创作卓越的全球奖项。 2004年，“广告”一词从年度竞赛的名称中删除，以反映它在不断变化的行业中奖励的不仅仅是“广告”。

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Poster: Art Direction

Poster: Use of Illustration

Bronze Winner

Entrant: Amber China, Shanghai

Ammeloo - 'Chop-Chop 2.0_Pork'

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Poster: Art Direction Campaign

Silver Winner

Entrant: Ogilvy Hong Kong, Hong Kong

KFC - 'Dragster', 'Shuttle', 'Heroes'

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Poster: Art Direction Campaign

Poster: Use of Photography Campaign

Silver Winner

Entrant: TBWA\Thailand, Bangkok

McDonald's - 'The Meeting', 'Rooftop Soccer', 'Morning Shift', 'Graffiti', 'Designer'

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Poster: Art Direction Campaign

Bronze Winner

Entrant: TBWA\Zurich, New York

50 Years of Big Mac Series 2 - 'Camera / Snapchat', 'IQ / AI', '8-Bit / Hi-Def', 'Moon / Mars', 'Airmail / Email'

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Poster: Consumer Campaign

Gold Winner

Entrant: Ogilvy Hong Kong, Hong Kong

KFC - 'Dragster', 'Shuttle', 'Heroes'

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Poster: Consumer Campaign 

Bronze Winner

Entrant: thjnk AG, Hamburg

IKEA - The Chair - 'Vitra vs. Odger', 'Thonet vs. Tobias', 'Fritz Hansen vs. Svenbertil'

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Poster: Electronic Equipment 

Poster: Use of Illustration Campaign

Bronze Winner

Entrant: Cheil Worldwide, Hong Kong

JBL - Noise Cancelling Headphones - 'Block Out the Chaos: World Leaders'

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Poster: Public Service/Social Awareness Campaign 

Bronze Winner

Entrant: Ogilvy, Chicago

Chicago Sun-Times - '31 Bullets'

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Poster:Use of Illustration Campaign 

Silver Winner

Entrant: BABEL, PARIS

Operation Clean Up Nature - 'Un Dimanche Apres-Midi A Lile De La Grande Jatte', 'Le Dejeuner Sur L'Herbe', 'Des Glaueuses', 'Les Baigneurs', 'Sur La Plage a Boulogne', 'Video Case'

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Poster:Use of Illustration Campaign 

Silver Winner

Entrant: thjnk AG, Hamburg

Audi Connect - 'Talk', 'Text', 'Listen'

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信息来源：LIA组委会