|
Peugeot Design Lab 标致设计实验室 成立于2012年，运用标致品牌长达200年的工业设计能力及120年的汽车开发经验，为汽车行业以外的客户提供专业的设计咨询服务。作为一个全球化品牌设计工作室，标致设计实验室旨在通过对于产品、服务、用户体验的设计，为客户提供全方位的品牌战略咨询，以提升客户的品牌价值及辨识度。
Peugeot Lion Sculpture 标致雄狮 这尊2.5米高，7米长的狮形雕像，由标致设计实验室创作，象征着标致品牌的自豪、强大和卓越。这尊雄狮，既代表着全新的品牌形象，同时也为庆祝品牌狮标诞生160周年而献礼。 PSA亚洲研发中心的设计团队从项目立项之初就介入到项目的进程中，并为项目的后期推进打下了坚实的基础。来自C Studio的设计师与模型师们将自己的智慧与技巧融入到各自的造型方案中，提出了基于东方视角的造型方案。
Working with the PEUGEOT brand we designed the new brand ambassador. This monumental 12,5m long and 5m high sculpture symbolises the pride, strength and excellence of the brand and its 200+ year history. This spectacular and timeless work of art has been created by our designers at PEUGEOT Design Lab. The emblem of PEUGEOT for the last 160 years, the Lion walking on an arrow was first created in 1858. It symbolises the three qualities of the PEUGEOT saw blades originally produced by the brand: flexibility, the strength of the teeth and speed of cutting. The arrow conveys the concept of speed.
'The designers have shaped an iconic, timeless design throughout this monumental Lion, with flowing, sculpted surfaces. Its spectacular dimensions emphasise the Lion's solid, powerful and unshakeable character. Its posture, standing up, moving forwards determinedly but without aggression, conveys a serenity and a confidence in the future,' explains Gilles Vidal, Head of Design at PEUGEOT.
|
|
|
