搭建人脉的 5 大益处

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积极搭建人脉对职业发展至关重要。很多人听到“搭建人脉”这个词都会不寒而栗，不自觉地联想到窘迫、尴尬的社交场合，觉得这是在“推销”自己。

然而，尽管搭建人脉听上去有些令人生厌，但随时间推移，它的确能为你建立起长期的人际关系和良好声誉。这需要你去认识和了解你可以帮助的人，相应地，这些人以后也可能会帮到你。良好的人脉建立在信任与支持的基础之上，可以在平庸与非凡的职业生涯之间拉开差距。

我的人脉中会有哪些人？

你的人脉中包含形形色色的人，如朋友、家人、同事以及你所在的群体的成员，其中包括体育团队、社会和兴趣小组、专业协会、宗教团体、校友组织和数字网络联系人（例如领英和微信）

如果你擅长搭建人脉，就不要让自己看上去像是在利用这些人脉巩固你的事业。相反，你应该与和自己志趣相投或兴趣互补的人建立稳固的关系，同时将“自我成长”和“互利互惠”的观念牢记于心。

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以下是搭建人脉的五大益处：

1. 加强人际关系

搭建人脉要彼此分享，而不是一味索取。要建立互信，帮助彼此达成目标。经常与你的联系人接触，找机会帮助他们，这样可以巩固你们的关系。

为此，你可以为联系人推荐职位，发送与其兴趣和职业相关的文章，引见两位联系人相互认识，以及在他们达到职业生涯中的里程碑或是找到了新工作时，通过领英，予以祝贺。

这样做，就等于是播下了互惠的种子，让你在需要帮助以完成目标时而获得一臂之力。

2. 新点子

你的人脉可以为你带来源源不断的新视角和好点子，帮助你在工作中取得更好的表现。交换关于挑战、经历和目标方面的信息是搭建人脉的一大关键优势，因为这能让你获得原本无法想到的新见解。

别人向自己寻求帮助可远不是什么麻烦事，相反大多数人喜欢这样，因为这让他们感觉受宠若惊，感觉自己有价值。如果你正在为某个决定、困难或新方向而纠结，不妨约出你信赖的前同事、导师、老师或朋友一起喝杯咖啡，这对你们双方都有好处，因为以后他们若是遇到困难，也同样会想起你。

为别人提供有用的点子，相应地也能为你树立起“创新思想者”的良好声誉。

3. 提升形象

让自己变得出类拔萃、引人瞩目也是搭建人脉的一大优势，这对你构建职业生涯至关重要。经常参加专业与社交活动可助你提高知名度。

通过仔细倾听、跟进对话、牢记姓名、提供信息和专业知识，为其他活动参与者创造价值。你可以通过为有需要的人提供有用信息和建议，帮助你在同行中树立起博学、可靠和有用的形象。提升你在业内的形象也会助你在招聘者面前脱颖而出，他们求贤若渴，更可能会向你发出职位邀请。

4. 获得机遇

发展更多联系人可以为你广开门路，让你在业务拓展、职业晋升、个人进步或获得新知识方面迎来新的机遇。积极搭建人脉可以让你在机会来临时（如出现职位空缺）第一个被想到，让你更有可能获得引荐，接触相关人员，甚至是获得举荐。

别忘了，很多工作岗位并不会公布出来，随着职业的发展尤为如此，所以你要成为人脉中受认可的人，这很关键，它能助你获得原本无法获得的机遇。

5. 新信息

搭建人脉能够让你有绝佳的机会去交换最佳实践信息，了解同行业务技巧以及实时掌握最新行业发展情况。通过见多识广、相互连通的联系人组成的广泛人脉可以让你有机会获得更多新的、有价值的信息。

有机会收集新信息也是人脉的一大益处，但这经常遭到忽视，因为这个优势并不明显，但它同样会为升职和职业发展助力。

最好是向你的联系人询问职业发展和专业技能相关的问题，但是也要密切关注你的联系人在领英上分享的文章类型，别忘记进行点评，让其知晓你已阅读过这些文章。不要小瞧其他行业人士的见解，他们可能为你带来看问题的新视角，而且是你从未考虑过的视角。

尽管有些时候人们认为搭建人脉是一种自私自利的活动，但其实更多的是互利互惠，而且这也让彼此有机会在一起学习、成长和传授知识。拥有广泛而健康的人脉可以让你的职业生涯获得更高成就，发展更好，机会也更多。

我们无法断言人脉会在什么时候、以什么样的方式创造机遇。这是一个长期的过程，绝不是短时间内的爆发。即便如此，现在开始搭建人脉，还为时未晚。

正在寻找更多途径来提升你的职业生涯？请点击阅读原文查看更多我们的职业建议。

Active networking is vital to career growth. Many shudder when they hear the term networking, associating it with awkwardness, cheesy events and the idea of ‘selling’ yourself.

However, despite its off-putting connotations, networking is actually about building long-term relationships and a good reputation over time. It involves meeting and getting to know people who you can assist, and who can potentially help you in return. Good networking has a basis of trust and support – and can mean the difference between a mediocre career and a phenomenal one.

Who’s in my network?

Your network includes everyone from friends and family to work colleagues and members of groups to which you might belong – sporting teams, social and interest-based groups, professional associations, religious communities, alumni organisations, and digital networks, such as on LinkedIn or Twitter.

If you network well, it shouldn’t feel like you’re using these networks to further your career. Rather, you should be building strong relationships with people of similar or complementary interests, with both self-growth and mutual benefits in mind.

Here are five of the key perks of networking:

1. Strengthening relationships

Networking is about sharing, not taking. It is about forming trust and helping one another towards goals. Regularly engaging with your contacts and finding opportunities to assist them helps to strengthen the relationship.

This can be done by referring contacts for roles that you hear about, forwarding articles relevant to their interests or career, arranging introductions with mutual contacts and simply congratulating your networks via LinkedIn when they reach a career milestone or get a new job.

By doing this, you sow the seeds for reciprocal assistance when you need help to achieve your goals.

2. Fresh ideas

Your network can be an excellent source of new perspectives and ideas to help you in your role. Exchanging information on challenges, experiences and goals is a key benefit of networking because it allows you to gain new insights that you may not have otherwise thought of.

Far from it being a nuisance, most people love being asked for help – it’s flattering and makes them feel useful. If you’re struggling with a decision, challenge or new direction, calling up a trusted former colleague, mentor, teacher or friend to organise a coffee can be beneficial to both of you, as they will in turn think of you when next they have a challenge.

Offering helpful ideas in return is an excellent way to build your reputation as an innovative thinker.

3. Raised profile

Being visible and getting noticed is a benefit of networking that’s essential in career building. Regularly attending professional and social events will help make your face known.

Create value for other attendees by listening carefully, following up on conversations, remembering names, and offering your knowledge and expertise.

You can then help to build your reputation as being a knowledgeable, reliable and supportive member of your profession by offering useful information or tips to people who need it.

Raising your profile within professional circles will also help you stand out to recruiters, who are always on the lookout for strong talent and who may be more likely to approach you with offers.

4. Access to opportunities

Expanding your contacts can open doors to new opportunities for business, career advancement, personal growth, or simply new knowledge. Active networking helps to keep you top of mind when opportunities such as job openings arise and increases your likelihood of receiving introductions to potentially relevant people or even a referral.

Don’t forget that many jobs don’t even get advertised – particularly as your career advances – so being a recognised part of networks is a key way to gain access to opportunities that you might not have otherwise.

5. New information

Networking is a great opportunity to exchange best practice knowledge, learn about the business techniques of your peers and stay abreast of the latest industry developments. A wide network of informed, interconnected contacts means broader access to new and valuable information.

The opportunity to gather new information is an often-overlooked benefit of networking, as it’s not the most obvious one, but it also offers career progression and development.

It’s a good idea to actively ask your contacts about developments and techniques, but also to keep an eye on what kinds of articles your contacts are sharing on LinkedIn – don’t forget to comment to let them know that you’ve appreciated the piece. And don’t discount the insights of people from other industries – they may be able to offer new angles you hadn’t previously considered.

While networking is sometimes considered a self-serving activity, it’s far more about mutual benefit and the opportunity to learn, grow and teach. Having a large and healthy network can lead to strong career fulfilment as well as progression and opportunities.

It’s impossible to tell when or how a strong network might create an opportunity – it’s a long-term project rather than a short burst – but it’s never too late to start cultivating one.

Looking for more ways to enhance your career? Click read more to view our career advice section.

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