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【商业】TRIAD China | Hunter Gatherer 悦衡食集

 德国室内设计网 2020-05-27

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我国食品安全体系面临着许多的问题,应对这样的挑战我们成立了“悦衡食集 Hunter Gatherer”这个品牌。店家旨在为顾客提供品质上乘、自然、无化学添加剂的美味,为了实现这一目标,店里许多食材直接源自他们的私人农场。

Chinas food safety system faces many problems.Hunter Gatherer, is one of the newly established brands that tackle thechallenge, and has commissioned itself to serve people safe food that iscontrolled from seed until the final dish. Real food is the brands approach, food that was not treated withpesticides or additional chemicals.

悦衡食集由两位美籍华人共同创办,整个设计交给TRIAD China公司,我们知道如何生产安全的食物。主要的挑战是:如何让人们信任这个品牌。“

The two young founders of Hunter Gathererapproached TRIAD China. ‘We know what real food is, and we produce real food.The main challenge was: How do we make people recognize this feature and trustin the brand? ‘

食材方面,悦衡食集目前在烟台和上海崇明分别有一座自营的有机农场。烟台的农场目前已经运行了一年多,崇明的农场则是在2015年春天才开始有少量产出。农场均遵循无化学农药、无化肥、无转基因的种植方式。

The ingredients are the focus of HunterGatherers endeavour, and this means everything on themenu and the products in the grocery area are sourced with the utmost care. Afair percentage of produce is from the company’s own farms in Chongming andYantai, China.

在这个占地580平方米的新餐厅和市场,邀请了一批食客来庆祝餐厅开业。

Within this 580sq. m. new restaurant andmarketplace, the customers are invited to celebrate real food with HunterGatherer. 

整个空间十分明亮,开放式的餐厅,推出了一系列木质的农场造型,包括人们的用餐餐桌,屋顶的造型和大气的吊灯。

The space is bright, open and transparent. Thestore opens up its façade, with a series of full height wooden farmhouse doors.People are dining in groups along communal tables, under a central barn roof,with hanging atmospheric pendant lighting thescene of a celebration’

致力于浑然天成的口味和纹理,所以也呼应出现在空间材料的运用中。精选天然熔岩石与木的表面的层次及色调,白色背景。将食品和产品真正融合到空间设计的框架中。

The menu designed by Head Food Designer BrianBertelsen, focuses on natural textures and flavours of all dishes. So do thematerials applied in the space. Featured natural lava stone with well-layeredshades of wood surfaces, against a neutral white background. The food andproducts really stand out and are framed by the space design. 

商店的设计强调了农场和工人、食品之间的连接。

The store design emphasizes the connectionbetween the farms, the food, the people behind the realization of the food(farmer, the cook, the staff) and the customers.

它最重要的设计是在空间上,兼顾业务和操作的同时也能在视觉上的吸引力顾客,在餐饮业中创建新的价值。

It is of utmost importance for the design tobe spatially and visually appealing while at the same time being highlyfunctional (in terms of daily business and operation), communicative and tocreate new values within the F&B industry.

在用心设计菜单和店面的同事,透明的烹饪流程和材料来源都是特别具有挑战的一件事。

The menu design and the store design wereunder development at the same time. The concept of a transparent and trustfulfood preparation and cooking area was especially challenging.

TRIAD China | Hunter Gatherer 悦衡食集

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供稿 / TRIAD China

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