【原】全世界最有价值的品牌十强！英语读头条（第）

新用户02986T3F 2020-09-17

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Most valuable brands: 9 American and 1 from China

全世界最有价值的品牌：九个美国的，一个中国的。

China now has one of the world's most valuable brands.

中国现在也有了跻身世界最有价值品牌啦！

Shenzhen-based tech firm Tencent has broken into aranking of the top 10 most valuable brands published by BrandZ.

总部位于深圳的腾讯已经跻身世界前十位由BrandZ出版的世界最有价值品牌之一。

The annual ranking is typically dominated by Americancompanies with global reach, making the inclusion of a Chinese firm notable.

每年的这一排名的前十基本上都是由美国公司占据的，所以让这家新晋中国企业相当引人关注。

Tencent specializes in popular online games, apps,instant messaging services and online payments. It boasts a marketcapitalization of $330 billion, making it worth more than America's mostvaluable bank: JPMorgan Chase (JPM).

腾讯，专注于大众网络游戏、应用软件、即时信息服务以及网络支付。它声称拥有市场资金3300亿美金，令它价值超过了美国最有价值的银行：摩根大通银行（JPM）。

Here's a round-up of the world's 10 most valuable brands:

以下是全世界十个最有价值的品牌：

1. Google 谷歌

Google (GOOGL, Tech30) is still the most valuable brandin the world; a title it has retained for seven out of the past 11 years.

谷歌依旧是全世界最有价值的品牌，在过去的11年中7次保持这一地位。

Its brand value -- worth just over $245 billion --increased by 7% from 2016.

它的品牌价值－超过2450亿美金－较2016年提高7%。

The company has transformed itself from a simple searchengine to an all-encompassing lifestyle brand, said Doreen Wang, Global Head ofBrandZ.

这家公司已经从简单的搜索引擎转向全方位生活方式品牌，BrandZ的全球主管Doreen Wang说。

Google's brand is associated with innovative research,self-driving cars and helpful online services like Google Drive, Google Docsand Google Maps.

谷歌的品牌与创新研究、自动驾驶汽车、谷歌云存储、谷歌云文件以及谷歌地图等线上服务。

Bonus: The company consistently ranks as one of theworld's best employers.

另外：这家公司还经常被评为世界上最佳雇主公司。

2. Apple 苹果

Apple's (AAPL, Tech30) brand value nudged up by 3% to$235 billion, helping it retain the No. 2 position in the ranking. But thebrand has lost some shine since 2015 when it topped the BrandZ ranking.

苹果品牌价值上升了3%，达到2350亿美金，使它保持在第二位的排名。但是较之2015年曾经攀升到BrandZ排名第一的时候，光芒略有减弱。

Wang said Apple's "innovation speed over the lastyear is not perceived to be as fast as Google or Amazon.”

Wang 说，苹果在过去的一年中，创新的速度与谷歌和亚马逊相比较，没有那么强劲。

BrandZ's ranking relies heavily on consumer perceptions.If people can't see that Apple is being innovative, its brand value willsuffer.

BrandZ 的排名很大程度上取决于消费者的认知。如果大众觉得苹果不够创新，它的品牌价值就会受到损失。

3. Microsoft微软

Microsoft (MSFT, Tech30) has landed in the third slot forthree years running. Its brand valuation nudged up by 5% to $143 billion.

微软已经连续三年成为世界第三了。它的价值提升了5%，到达1430亿美金。

"The key word is Microsoft Cloud," said Wang,who said the success of the company's cloud and business services helpedimprove consumer perceptions.

Microsoft generates nearly a third of its revenue andalmost 40% of its operating profits from its "Intelligent Cloud" lineof businesses.

“关键词是微软云，”王说，这家公司的云端和商务服务帮助它改善了用户的认知。微软从“智能云”这个产品中获得了将近三分之一的业务，将近40%的运营收益来源于此。

Investors are clearly happy with the company: Shares haveshot up by about 16% since the start of the year.

投资者们都对这家公司相当满意。自本年度开始起到现在，股价飙升了16%。

4. Amazon

Amazon (AMZN, Tech30) has been on fire over the past yearand its brand value surged by 41% to hit $139 billion.

亚马逊在过去的一年里简直就是如日中天，而且它的品牌价值提升了41%，已经到达1390亿美金。

"Wherever the consumers go, Amazon is going,"said Wang. "At this moment, that is the right strategy.”

“消费者去哪里，亚马逊就去哪里，”王说。“在现在这个时期，这就是最正确的策略。

The retail giant offers a wide range of services: onlineshopping, grocery delivery, cloud computing and entertainment are just the tipof the iceberg. It's continuing to develop artificial intelligence services andits personal digital assistant, Alexa.

这家零售业巨人提供广泛的服务项目：线上购物、食品送货、云计算、以及娱乐不过是它众多业务冰山上的一角。目前仍在开发人工智能服务，以及个人数码助手Alexa。

Investors have taken notice too, bidding up shares by 34%since the start of the year.

投资商们也都注意到，本年度起，它的股价被高抬到34%。

5. Facebook

The Facebook (FB, Tech30) brand continues to performwell, despite scandals over fake news and violent events streamed live on itsplatform.

脸书的品牌表现持续良好，除了有关平台上的假新闻以及网上实时直播暴力事件传闻等。

Users think of Facebook as "friendly" and"helpful," said Wang. This has helped convince advertisers to moveonto the platform, and users don't seem to mind the growth in advertisedcontent, she said.

用户们认为脸书“友好”且“有帮助”，王说。这些令广告用户转移到这个平台上，用户们似乎也并不介意日见增多的广告内容。”她说。

Facebook's brand value shot up by 27% over the past yearto hit $130 billion.

脸书的品牌价值在过去的一年里急升27%，已经达到1300亿美金。

6. AT&T AT& T 美国电话和电报

Telecom giant AT&T (T, Tech30) has appeared in theranking for seven consecutive years and its brand has increased in value by 65%over that period. It's now worth $115 billion.

"It's becoming a more dynamic brand and increasingcommunications with consumers," said Wang.

电信巨人AT&T连续7年进入全球顶10品牌圈内，它的品牌价值在这个时间里升至65%。至今价值1150亿美元. “ 王说”这个品牌正在变得更有活力，日益增强与消费者的互动“。

The company is trying to close an acquisition of CNN'sparent company, Time Warner (TWX), that is worth about $109 billion includingdebt. If the purchase goes ahead, it would be one of the biggest takeovers ofall time.

ATT正在完成收购CNN’s母公司，TimeWarner（TWX），包括债务，这个交易值高达1090亿美元。如果这个交易能完成，这将是历史上最大的收购之一。

7. Visa

Visa (V) is an American company with a name that'srecognized around the world.

The company's brand value increased 10% to hit $111billion this year.

Visa（V）是一个全世界家喻户晓的美国公司品牌。这个公司的品牌价值今年增长了10%，达到1110亿美元。

The brand got a particularly big boost after Costco(COST) ended its relationship with American Express (AXP) last year in favor ofa new one with Visa and Citigroup (C).

Millions of former Costco AmEx cards were subsequentlytransferred to Visa and Citi.

这个公司由于去年Costco（Cost）取代了美国运通（卡），以Visa 和大同银行取而代之而得到极大促进。几百万的前Costco运通卡持卡人在这之后转换到Visa和大同

8. Tencent

Led by its media-shy CEO, "Pony" Ma Huateng,Tencent (TCEHY) is huge in China, where its messaging platform WeChat is usedfor everything from texting to booking karaoke sessions.

在腾讯低调的总裁，“Pony” 马化腾的领导下，腾讯在中国极大。它的信息平台微信不管是发送信息还是预约卡拉OK，真是无处不在。

BrandZ said that increased used of WeChat helped topropel Tencent into the top 10 for the first time. Its brand value jumped 27%to $108 billion.

BrandZ 说微信的推广驱动了腾讯第一次加入前十，它的品牌增长了27%，达1080亿美元。

The only other Chinese firm to have cracked the top 10 isChina Mobile, but it hasn't appeared on the list since 2013.

唯一另一家曾经进入前十的中国公司是中国移动，但自2013年再没有出现过。

Tencent is hoping to avoid that same fate by expandingglobally. It announced plans last month to set up an artificial intelligenceresearch lab in Seattle.

"Right now they're very aggressive in going beyondChina," said Wang.

腾讯希望不会走同样的路，它在向全球扩展。上个月它宣布在西雅图建立一个人工智能研究室。

“现在，它们非常积极的在向中国以外扩展”，王说。

9. IBM

IBM (IBM, Tech30) has been included in the ranking sinceit started in 2006.

IBM（IBM， Tech 30）从2006年顶10开始发布就一直在这个圈子内。

This year the brand has been valued at $102 billion, up18% from last year.

今年，这个品牌的价值是1020亿美元，比去年增长18%。

The company has helped boost its consumer appeal throughthe development of the artificial intelligence mascot Watson.

"Watson is the face of the company'stransformation," said Wang.

这个公司通过研发其人工智利代言物Watson，促进了气对消费者的吸引力。

王说， “Watson是这个公司转变的形象“。

10. McDonald's

McDonald's (MCD) is the only truly non-tech company to befeatured in the top 10 ranking this year.

麦当劳（MCD）是今年入围顶10的唯一一家真正的非科技公司。

The brand has received a boost by introducing morehealthy food options. It's also offering more locally-inspired options inplaces like China and India, said Wang.

这个公司向市场推出了更加健康的食物选择，使其收到极大促进。在中国，印度的地方，它也提供了有当地特色的产品，王说。

"McDonald's has been doing pretty well compared tothe other fast food restaurants," she said.

“与其它快餐公司相比，麦当劳做的还是挺好的”。“

重点单词汇总

valuable ：有价值的

brand : 品牌

innovation : 创新

online : 在线

platform : 平台

rank : 排名

“少年，拼吧！”内容链接：

019. 人教版八年级下册-前缀。