WhatsApp 知多少

Mike外贸说 2021-03-16

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很多人都在用WhatsApp谈生意，撩朋友，却不知道WhatsApp的始末由来。

Many of us use WhatsApp to talk with friends and business partners, but don't know its origin and direction of development.

其实，早在2014年2月，WhatsApp就不再是一个独立的个体服务商，而是被Facebook以大约190亿美元的价格，被成功收购。

Actually, Facebook had acquired this messaging company called WhatsApp in Feb. 2014 by $19 billion, since when WhatsApp hadn't been an individual messaging service provider.

在Facebook收购WhatsApp后，独立的手机端IM类应用逐渐减少，Facebook花费大价钱收购WhatsApp可能只是对移动端的一种重视，但是不得不说，这么做,从某种角度而言，他们也同时消灭了一个强力对手。

After the acquisition of WhatsApp by Facebook, independent mobile phone IM class applications gradually reduced.

So why Facebook spent such big price to acquire WhatsApp?

They may mean to pay more attention to the users of Mobile.

But we have to say that they also killed a strong opponent to a certain degree.

有人也玩Instagram，但是可能不知道，Instagram也早就被Facebook收购了，其实在我看来Facebook不单单是为了垄断赚钱，而更多的也是为了消灭一些强劲对手，这方面来讲，Facebook极具前瞻性。

Some of us deal with Instagram. But maybe you don't know that Instagram had been acquired by Facebook, too.

In my opinion, Facebook doesn't mean to earn money only. Instead, they meant to kill some powerful competitors.

So judging from this aspect, Facebook is very forward-looking.

那么问题来了？（挖掘机技术哪家强？---滚！！！）

So here comes the question. ( Which company is more skilled in excavator? Fu*k Off and don't waste my time )

那么问题来了，知道这些有啥用？

So here comes the question, what can we do by knowing this?

当然有用，如果你了解了一些平台的关系，你会更好的制定自己的操作方针，深入挖掘潜在价值。

Sure it is useful. If you can understand the relationships between different platforms, it will be a great help to your operation planning and help you gain more potential value.

举个很简单的例子，很多人只是用WhatsApp聊天，却很少有人利用WhatsApp里的分享功能。

Take a simple example, many of us use WhatsApp as a chatting tool only, but seldom will anyone use its sharing button.

分享按钮在哪儿呢？

So where is the sharing button?

最左端“动态”就是，在这里你可以分享图片，文字甚至视频，你的好友都可以看到，这也是一个营销的机会啊，朋友。

You'll find it on the left corner of the WhatsApp page. You can share pictures, words and even videos there, which will be open to all your connections on WhatsApp.

Don't miss this advertising way, my brothers, and sisters.

再举个例子，很多人在Youtube发了视频转发到Facebook，但是你知不知道他们都是独立的个体，是竞争对手，为何不直接在Facebook上发布视频，获取更多的关注？

Mike 不是叫你放弃youtube，而是告诉你除了油管以外的另一种操作方式。

Another example, many people upload videos onto Youtube and then paste video link of Youtube onto Facebook.

Do you know Facebook and Youtube are competitors?

Why not upload your videos onto Facebook directly to gain more attention?

I don't mean to ask you to give up Youtube, instead, I am telling you a different way besides Youtube.

以上两个例子，我想足够说明问题了，如果你还不懂，放弃吧，孩子，你还年轻。

I think these two examples have explained much of that. But if you still don't understand, just quit, pls, you are still too young.

那么问题又来了，说了这么多，没提到微信啊？

是的，现在又要说了。

So here comes the question. You talked much, but WeChat is not included.

Yup, Ready to talk about it now.

微信你别看在国内很牛逼，在国际上的用户量还是无法和WhatsApp或者Facebook这样的大咖相提并论的，之所以提到是要告诉大家，虽然二者有差距，但是不可忽视任何层面的用户，要综合利用。

As you can see that WeChat is a much powerful tool for chatting and payment. But actually, it is nothing if compared with WhatsApp or Facebook. But what I mean is, you don't need to care about its development, since it has users, you can use them all.

就像现在由于网络政策导致WhatsApp时不时抽风的问题，你为何不多做几手准备？

As you can see WhatsApp gets unstable, why not go find some other tools?

有人说这是国家搞得，你错了，这个跟国家没关系，你去WhatsApp官网看看，这是人家新出台的政策，无法满足网络条件的无法使用，之前的确是没有这个规定的。你要是说工具，那国家政策的确起到了一定的影响作用，导致很多工具完蛋了。

Someone says that it is the result caused by Nation Policies. You are wrong, my friend. It is nothing to do with our nation. You can check its website, then you can find such explanation as below pic. You can't use this tool if your network cannot meet its requirements.

If you talk about tools for network, yup, the new policies issued by Chinese Government had a great impact on it indeed， which ruined many tools.

当然，我要说的WhatsApp始末由来，远远不止于收购。

But I'd like to talk further on WhatsApp, rather than its origin only.

如果你看新闻，你就知道了。

在Facebook收购WhatsApp后，数据并未完全被利用。

If you read News, then you may know that data from WhatsApp hasn't been used completely by Facebook after its acquisition.

去年，由于对用户同意有效性的疑问，欧盟28个数据保护部门要求WhatsApp停止与Facebook共享用户数据。

Due to doubt that whether the users agree with data use, 28 Data Protection Departments from EU asked Facebook to stop using data from WhatsApp.

但是据路透社今年四月份的报道，欧盟表示，希望在未来几个月与美国公司Facebook达成协议，允许它使用从2014年所收购WhatsApp消息传递服务中收集的数据。

But according to the reports from Reuters in April. 2017, EU urge Facebook to commit this deal, allowing them to use data collected by WhatsApp in messaging transfer.

你想吧，如果以后某天，Facebook利用WhatsApp数据库的方式是：将Facebook用户与WhatsApp用户数据融合到一个系统化的数据库，那么数据互通，你能很轻便的在Facebook上找到你的WhatsApp好友，或者直接双向性发送邀请。

Just think about it. If someday in the future, the way of data use is like this:

Facebook combine its Users' Data and WhatsApp's Users Data together into a new data system, and these data can be tracked and used easily by users, then it'll be very easy for you to find your connections on either of these two platforms and send invitations directly.

还有一点，也许，以后Facebook在线聊天的方式重点会从Messenger转移到WhatsApp,当然，这只是假设，但是我们还是可以有一定的前瞻性的。

所以一些人看到WhatsApp出了使用问题就扬言放弃的，我奉劝还是多多重视，想办法使用，而不是一气之下走人。

Another thing is, what if Facebook moves their attention and work from Messager to WhatsApp as the main communication tool off the Facebook page.

Of course, this is just my imagination. But we need to be forward-looking.

So I'd like to advise those who wanna quit this tool to pay more attention to the possible ways to use it.

再大胆假设一下，搞不好，哪天WhatsApp也可以扫码支付了?

What if one day they give WhatsApp a new function--Payment?

PS: Mike 希望自己带给大家的都是思维模式，而不是行为模式，师傅领进门，修行看个人

又是看了就走？

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