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一、往期回顾 【参考答案】1-5 FTFFT 二、本期内容 【课文主题】 第26课讲的是有关广告（Advertisements）对我们生活的影响的，为此我也选择了这篇有关广告宣传的文章。 【拓展阅读】 一、文章内容 The digital age has changed the way people do almost everything, and that includes advertising businesses. Here are some great - and free - ways you can use the Internet to advertise. 1. Social Media If your business isn't on social media yet, it's beyond time to hop on board. Why not? It's free to use one of the fastest-growing ways to advertise. Start by creating a Facebook page for your business if you haven't already done so, and add as much information about your company as you can. Basic contact information can help customers find your store, while your about page and profile pic can help define your brand. Once you're all set up, start posting updates in the form of pictures, announcements and even fun articles and memes that relate to your niche. 2. Email If you have access to customer emails, you have another means of advertising your business. While it’s true that many promotional emails end up languishing in junk folders, they can be a useful form of outreach provided that they offer the customer something valuable, such as coupons, news about sales or relevant content. If you sell pots and pans, for instance, recipes could prove interesting. 3. Google My Business Setting up a Google My Business page helps to ensure your business comes up when people make relevant searches in your area. You can get started by clicking “manage now” and typing in your business; name. If it's already listed, you can claim it. If not, you can add more information, like your address, phone number, address, hours and company website. Once you're set up, you can add business-related photos, engage with customers, respond to reviews (both good and bad), answer questions and much more. Best of all, this service is totally free to use. 4. Business Blog Another great - and potentially free - way to advertise your business is to start your own blog. There are several blogging services out there that you can join for free, including Squarespace, Wix and WordPress, and most of them allow you to integrate the blog directly onto your website. By doing so, you give people more reason to take an interest in your business. That is, at least if you know how to make an engaging blog. 5. YouTube YouTube may not be the first thing you think of when you consider advertising, but as with blogs, if you regularly create high-quality content, you can build a following and become a leader in your niche. The key is once again to create video content that people can actually use. 【词汇注释】
二、阅读题目 根据短文内容，回答下列问题： 1. What does the writer mean by saying “it's beyond time to hop on board”? 2. What is the precondition if we want to use emails to advertise our business? 3. How can a Google My Business page help our business? 4. How can a business blog help our business? 5. What is the key to building a following on YouTube? 三、参考答案 |
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