·Red. Suggestswillpower, ambition, and energy.喜欢红色暗示你有意志力，有志向，精力充沛·Blue. Thisdefines a tendency to maintain the foundation of a fixed set of principles andvalues and the desire to live according to them.喜欢蓝色说明你往往会固守原则和价值取向，并希望依此而生活·Yellow. Thiscolor could indicate a dreamy and perfectionist personality.喜欢黄色表明你是个梦想派，万事求完美的性格·Green. Thiscolor suggests a strong preference for security and recognition.喜欢绿色说明你很在意安全感和别人的认可·Orange. We canassociate this color with a constant desire to interrelate and spend time withother people.喜欢橘色表明你渴望与他人交流和相处在一起·Black. Thisis related to willpower and independence.喜欢黑色表明你有很强的毅力和独立性·Brown. Thissuggests a desire for a simple life and for the formation of strong bonds offriendship.喜欢褐色表示你渴望简单的生活，重视友谊· White. Peoplewith this personality typology seek simplicity, openness, and purity.喜欢白色说明你崇尚简单、开放和重视纯洁但是，其中有一种颜色可以帮你减轻压力，这种颜色就是-蓝色
Did you know there is a colorthat has the power to relieve your stress? It is the color of the sea, the color of a clear sky on a shimmerysummer afternoon. It’s blue! The color blue has a natural power to make humansfeel relaxed and calm.你知道吗，有一种颜色能够帮你缓解压力？它就是大海的颜色，夏日午后万里晴空的颜色。它就是蓝色！蓝色有一种能让人放松平静的自然力量。 Interestingly, although today blue is apopular favorite color, in the past this wasn’t the case at all. Why? Well, it wasn’t seen that much. Beyond the blue of the sky and theseas, it wasn’t common to see it in everyday life before the 12th century(except in Egyptian culture).有趣的是，蓝色虽然在今天是个宠儿，但在过去，它可没啥地位。为什么呢？因为蓝色的东西太少了！ 除了湛蓝的天空、蔚蓝的大海，在12世纪以前日常生活中，蓝色可不常见。
“What does it take to be happy? A bitof blue sky over our heads”-André Maurois-如何变得快乐呢？-头顶一片蓝天就够了！-安德列.莫鲁瓦 That was when, thanks to new chemical and manufacturing techniques, blue went from being a “strange” color to finding its way into religious paintings, coats of arms and other works of art. Overnight, people discovered the psychological and emotional impact of the color blue.感谢新的化学和制造技术，蓝色从“名不见经传”走向大众。宗教画作、盾形纹章和其它艺术品都能看见蓝色的存在。 一夜之间，人们发现了蓝色所带来的心理和情感的影响。►coats of arms 盾徽；盾形纹章
It’s associated with divinity, mysticism,royalty and elegance. Later on, with the arrival of the 18th century and the development of new pigments, a much wider range of blues appeared. With them and research done by Michel Pastoureau, blue became the favorite color of all Western countries. 蓝色与神性，神秘，皇室和优雅被联系在一起。后来随着18世纪的到来以及新颜料的出现，蓝色家族变得更大了。 加之Michel Poastoureau的研究，蓝色成了所有西方国家最喜爱的颜色。►divinity 神性；神学►mysticism 神秘►pigment 颜料Experts have been saying for years that the color with the most stress-relieving power is blue. Let’s have fun for a minute. Let’s pretend we’re standing in front of a calm sea, a sea of blue waters blendingin to the horizon with a sky of the same color. If we reproduce this image well,the calm that will invade us will be immense, comforting, wonderful. And thisis what happens in the majority of humans.多年来，专家们一直在说最能够缓解压力的颜色是蓝色。我们来做个游戏。假装我们的前面是一片平静的海面。海天同色，相接成一线。 如果你把这幅画面在脑海中展现的很好，那么你就能感受到深度的，令人舒适美妙的平静。大部分人都会产生这种效果。
Scientists at the University of Granadahave shown,in collaboration with the San Rafael of Granada Special Education College, that blue light has a very positive effect on a person who has experiencedacute psycho-social stress. (Likefrom arguments, pressure at work, etc.) In fact, blue is more calming thanwhite.格拉纳达大学的科学家和圣拉斐尔格拉纳达特殊教育学院都表示蓝色光线对遭遇严重的社会心理压力的人（比如因争吵或工作而产生的压力）有非常积极的效果。事实上，蓝色比白色更让人平静。
Ubiquitous blue
无处不在的蓝色The famous stress-relieving color isa favorite of marketers.That’s because experts in neuro-marketing know what it does to our subconscious.缓解压力的颜色也大受营销者的青睐。因为神经营销学的专家知道如何利用蓝色影响我们的潜意识。 ·It generates feelings of trust,tranquility, calm and order.它能产生信任感、让环境变得安宁、平静和有序。·In fact, big brands like Facebook, Twitter,Ford, Volkswagen, IBM, Roche, BBVA, Carrefour and MRW use it because that theyknow that blue encourages loyalty.事实上，很大大品牌如脸书、推特、福特、大众、IBM、罗氏制药、毕尔巴尔比斯开银行、家乐福和美能达都使用了蓝色。因为他们知道，蓝色能带来（用户的）忠诚。
If you think about it, you’ll realize thatbig airlines use a lot of blue. Calm and trust are of the utmost importance inthis industry, which is why you’ll see so much of it on planes and airlinebranding.你去想一想，就会发现大的航空公司也用了很多蓝色。平静和信任对这个行业是最重要的。所以你能在很多飞机和航空牌子上看到蓝色。 Youdon’t have to paint your whole house sky blue to have a peaceful home.Actually, if you did, you’d just get used to it and your brain would getoverloaded. The key is balance.当然，为了有了平静祥和的家，你不必把整个房子都喷成天蓝色。实际上，太多的蓝色会让你视觉疲惫，大脑中的蓝色负荷太多。想要获得良好的效果，关键在平衡。 When you have a bad day,there’s nothing like walking on the beach or laying on the grass and gazing at the immense, beautiful blue sky.当某一天你过的很糟糕，缓解这一天最佳的选择莫过于走在海滩上或躺在草地上看着广袤无边又美丽的蓝天了。
